Imagine a world where delivering new products to market is a breeze, regardless of SKUs and distribution channels. Consumer packaged goods (CPG) brands are always innovating, whether it be new products, flavors, packaging, or distribution channels. Digital solutions from Esko | Brand Solutions ensure packaging and marketing assets are consistently branded and production-ready by your target release date.
Without a centralized location for the team's projects, approvals, artwork, etc., visibility of the entire labeling and artwork workflow is lost, leading to increased packaging error rates and recalls. Leveraging pre-approved content and artwork allows packaging stakeholders to reduce this possibility.
Difficulty updating and managing assets leads to inconsistent branding. Without a place to track information for each asset, it’s confusing to know what’s updated and ready for use. Access a single source of truth for pre-approved brand content and rich media assets, protecting your brand identity across all channels.
Getting lost in the feedback? It’s confusing to manage multiple reviews of multiple files without a system in place. Create an audit trail of feedback and changes to improve content and quality at each stage of the packaging process.
Brands worldwide are continuing to adapt to the increased digital appetite of consumers. The shift to e-commerce requires omnichannel platforms to keep up with the demand. Consumer packaged goods (CPG) companies are no exception. Digital is the future.
As e-commerce surges, technology is continually advancing. Machine learning solutions and artificial intelligence help reduce challenges in the supply chain and delight consumers. Artificial intelligence and functional features, such as QR codes, enable brands to reduce costs, improve production, and get to market faster.
Sustainability is driving consumer behavior and demand. Companies build relationships with consumers, and loyalty is acquired if the brand’s messages and products align with a consumer’s values. The more ethical the brand the stronger the relationship becomes. When it comes to sustainability, CPG companies must walk hand-in-hand with their consumers.
Packaging aids in telling a brand’s story. Storytelling enables consumers to engage with a brand. A package may influence consumers’ consideration about a brand or provide a common connection with the brand’s origin or mission. This requires artful skills in design and messaging, especially as the physical space on which to tell the story is limited.
Centralize project information and communication all in one platform
Improve accuracy and consistency thereby reducing packaging errors and recalls
Launch new products faster
Every day, Esko | Brand Solutions helps CPG companies create artwork, labels, and other content more efficiently. Our solutions unite packaging and marketing efforts across all participants. Use Esko to create synergies throughout your go-to-market process.
“Before WebCenter, we were struggling with process – there was no clear visibility, projects would get stuck, and we encountered failed deadlines.”
Ebbe E., Packaging Graphics Project Manager, Mars
"Little mistakes can’t slip in any more. WebCenter makes layout checking faster and more efficient. If something goes wrong in the workflow, we always know exactly what went wrong. In the paper era, too much simply disappeared."
Titus Helmke, Head of Brand Management International, Kärcher
“Artwork review and quality has improved significantly. Briefing has become more consistent and we have a better understanding of how long different types of jobs take, with the breadth of work across the globe now far higher than 12 months ago.”
Joy Stevenson, Project Manager, Making Pet Foods Matters (MPM)