A digital asset management system for packaging

Gain control of your packaging assets with a DAM digital asset management system.

  • Do you know where your packaging assets are?
  • Ever used the wrong version of a file?
  • Where’s your library of packaging specifications?

With the increasingly global nature of packaging today it becomes increasingly important to have one, standard repository for your assets. This central digital asset management hub can be used by all stakeholders in your packaging supply chain.

With such a DAM digital asset management system in place, you can be confident that the correct graphical assets, dielines, logos and images are being used across all printed material around the world. Esko's MediaBeacon offers world-class innovative rich media management, search, and re-use designed for global brands.

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Digital asset management - Increasing number of product variations

Increasing number of product variations

Contemporary retail demands much more than just attractive primary packaging. Secondary packaging is increasingly becoming full color, retail ready packaging, designed to live in harmony with the primary package and fit perfectly to the store shelf.

Often this is complimented by an in-store display unit, which must also work with the primary & secondary packages. In club stores and increasingly in mainstream grocery retailers this concept is stretched even further with retail ready pallet displays where the entire pallet is positioned in-store. In this case the retail concept of the product has to be considered when designing everything from the primary package to the paper skirt to hide the wooden pallet.

With an increasing number of product variations & packaging forms, it is only natural that the number of packaging components being created has also grown. This leads to an explosion of the number of packaging assets that need to be handled by packaging process stakeholders:

  • CAD drawings
  • brand imaging
  • artwork
  • specifications
  • calculations
  • orders...

It comes with powerful online proofing

WebCenter is a unique and powerful web-based platform that manages pre-production approval and project life cycle.

WebCenter’s asset portal is an integrated part of the standard packaging project management system, meaning its always up to date with all the latest approved content. Combine the digital asset management functionalities with online proofing, and the result is a powerful example of collaboration software that is the cornerstone of a packaging supply chain management system.

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