Products are packaged to protect them during transport and storage. Gradually, however, packaging became an important marketing tool. Brands are fighting for customer attention and attractive packaging is an essential factor in that fight.
Some materials used in flexible packaging are a challenge to print on. That’s where flexographic printing has an advantage. Flexographic inks (unlike those used in lithography) generally have a low viscosity. This enables faster drying and, as a result, faster production, which results in lower costs.
Flexo excels at printing on a range of flexible materials: plastic, foil, acetate film, brown paper, and other materials typically used in flexible packaging. That means that to print packaging like shopping bags, food bags, hygiene bags, sacks, milk and beverage cartons, flexible plastics, self adhesive labels, disposable cups and containers… flexo is the first choice.