Packaging development and design is not without its challenges. The process is often lengthy, laborious, and inefficient. Check out the packaging design flowchart to see common challenges and how Esko | Brand Solutions can help you each step of the way.
A journey of a thousand miles begins with a single step, but the journey to create or update packaging design starts with the almighty brief.
Whether starting from scratch or adjusting a present design, it’s critical to plan for success. An orderly flow must be followed, including determining the scope, specifications, and timeline of the project in advance.
After the brief, it’s time to start creating a new design or updating an existing one. The packaging engineer needs to design a structural, protective pack for the product to go in and a designer needs to develop the artwork to accompany it.
The design team must be in sync every step of the way.
When a design is ready for review, it’s time to collect feedback.
This step in the packaging development and design process is notoriously a big source of bottlenecks and errors, especially when relying upon a manual system to collect and distribute feedback.
Many brands rely on e-commerce for their success and need a better way to keep product packshots up-to-date.
Manual packshot processes impede efficiency and thus are time-consuming and expensive.
Sending a finalized design to print is, unfortunately, not as easy as it sounds. There are many potential hurdles between submitting a design and getting it produced exactly as intended.