Virtual Packaging, Packaging Visualization in 3D - Esko

Create hyper realistic virtual packaging quickly

Studio is the easiest way to create accurate 3D packaging designs.

Get a free guide "Design packaging and labels in 3D" and find out how to:

  • Design packaging in 3D in Adobe® Illustrator®
  • Generate ultra-realistic 3D packaging mock-ups
  • Render packaging materials and print effects accurately
  • Get maximum shelf shout with 3D store visualization

Free guide

Designing packaging & labels in 3D

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Creating a packaging mockup

Traditionally, packaging designers had to make mockups at some point in their design workflow. They needed the mockups to win pitches, convince clients, and decide on materials and finishing effects. Making packaging mockups is a time consuming and expensive process. Virtual packaging is the way to go!

Virtual packaging
with Studio Visualizer

Studio Visualizer is a fast and easy way to turn your ideas into beautiful 3D images. You can use it for your own inspiration or to impress an important client. There is no more need to cut, fold and glue print-outs all the time because with Studio Visualizer you see the package on the screen.

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A technically correct packaging mockup

You’ll find yourself working faster and more creative. And the artwork that you deliver is technically more correct. That way, your designs do not get compromised during production. You might still make conventional mock-ups, but with Studio you have a new option: faster and cheaper virtual mock-ups.

Packaging visualization in 3D

Visualizer adds the finishing touch. Its patented dynamic print visualization is able to show a wide range of substrates, printing and finishing effects in real-time.

Studio Visualizer can revolutionize the way you handle packaging and point of sale development. Shorten your artwork approval cycle with interactive 3D visuals. Save mock-up and studio photography costs. Use a virtual alter ego of your entire product range, always up to date with the latest artwork.

Increase the success rate of product launches, by seeing upfront how your brand will look in the store next to its competition.

Check print and finishing effects on virtual packaging

The real-time images in Visualizer are ultra-realistic thanks to a patented print modeling technology.

Studio Visualizer simulates the printing and finishing operations one by one, in the correct order, and on the right substrate. So what you see, doesn’t only look great, it’s also technically feasible.

Studio - Visualize printing effects

Available materials & effects

  • Paper: gloss coated, matt coated, uncoated, textured, colored
  • Clear and white plastic film
  • Metal, (colored) glass, rigid plastic
  • Label paper (coated and uncoated), clear label paper, metalized label paper
  • CHROMOLUX® label papers and boards from M-real Zanders 1 line
  • Various AVERY DENNISSON label materials
  • Process colors
  • PANTONE® and PANTONE GOE colors (solids, pastels, metallic)
  • Spot colors and opaque spot colors
  • Screen printed (opaque) colors
  • Reverse printing, surface printing or recto-verso printing
  • Spot UV varnish (matt, satin, glossy)
  • Proprietary varnishes from Fujifilm® and Sakata INX®
  • Embossing and debossing, multi-level, sharp or rounded
  • Sculptured embossing
  • Die-cutting
  • Hot stamp metal foils (gold, silver or colored)
  • Cold foils (gold, silver, colored, overprinted)
  • Metallic inks (PANTONE® metallics, Eckart silver and gold pigments)
  • Kurz® Light Line holographic foils

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