Packaging design
& visualization

Extensive portfolio

With over 35+ years in packaging, Esko has the widest portfolio for packaging design and visualization.

Whether it’s 3D, 2D or palletization software, allowing the design to pack and ship in the most cost effective and environmentally friendly way possible, Esko helps with:

• 3D design in Adobe® Illustrator®
• Visualization software
• CAD packaging design software
• Palletization software

Digital asset library: keep track of increasing number variations

Contemporary retail demands much more than just attractive primary packaging. Secondary packaging is increasingly becoming full color, retail ready packaging, designed to live in harmony with the primary package and fit perfectly to the store shelf.

Often this is complimented by an in-store display unit, which must also work with the primary & secondary packages. In club stores and increasingly in mainstream grocery retailers this concept is stretched even further with retail ready pallet displays where the entire pallet is positioned in-store. In this case the retail concept of the product has to be considered when designing everything from the primary package to the paper skirt to hide the wooden pallet. All this leads to an explosion of the number of packaging assets that need to be handled by packaging process stakeholders:

Use a digital asset repository to keep track of:

• CAD drawings
• brand imaging
• artwork
• specifications
• marketing materials
• …

The best digital asset management solution comes with powerful online proofing

WebCenter QuickStart for Brands uses MediaBeacon as digital asset management system and WebCenter to manage pre-production approval and project life cycle.

WebCenter’s asset portal is an integrated part of the standard packaging project management system, meaning it’s always up to date with all the latest approved content. Combine the digital asset management functionalities with online proofing, and the result is a powerful example of collaboration software that is the cornerstone of a packaging supply chain management system.