Studio enables you to design labels in 3D to perfectly fit structural packaging designs. Its patented print modeling technology uses the actual production assets, so your 3D models and images are in sync with the printed packaging, creating a digital twin. Using Studio to design packaging artwork increases productivity by over 80% and accelerates speed-to-market. Additionally, you can use plugins for Adobe® Illustrator®, plus a set of toolkits for creating common packaging types.
Packaging is one of the last hurdles to getting a product to market. Delays at this stage mean fewer selling days on shelf and loss of potential revenue. Packaging design and development can be a complex, time-consuming process. It’s often not a core competency of the brand but rather a “necessary evil” in getting to market. Studio is fast, easy, and works with real production data to produce the most accurate and impactful packaging.
It’s hard to design and communicate how packaging will look with flat artwork proofs, especially for stakeholders that are not packaging savvy. Packaging is a 3D world, but we design it flat because that’s how it gets produced. Translations between 2D and 3D are error-prone, creating rework and delays. Studio brings easy-to-use but powerful 3D packaging design tools to the artwork designer’s desktop in Adobe Illustrator.
“Up to 35% could be saved, due to being able to visualize the packaging, identify what’s good early and scrapping concepts we could see are not working. The value that brings is incalculable because innovation is our lifeblood.” -Spin Master
Packaging images for presentation, review, and e-commerce cost too much money and take too long to get back from suppliers. Dedicated 3D modeling software tools are complicated, require a 3D expert to use, and take hours to model and render packaging images. Studio’s patented print modeling accurately predicts how the final packaging will look. Realistic images can be created in various formats and sizes, directly from existing assets.
With Studio, you can create stunning images of your packaging designs that accurately predict how the packaging will look when produced. But rendering high resolution images requires significant horsepower and time. Now you can offload the rendering to Esko Cloud while you continue to work. Your team can design and create digital prototypes and images that turn into marketing campaigns and physical products faster than ever.
“Studio has brought a significant increase in productivity. What used to take 3-4 hours of work now only takes 10 minutes. That equates to over 80% of my time saved.”
“Up to 35% could be saved, due to being able to visualize the packaging, identify what’s good early and scrapping concepts we could see are not working. The value that brings is incalculable because innovation is our lifeblood.”
– Spin Master
"3D images generated by Studio are much faster, offer better display quality, and are free of agency charges. Studio has become essential to help us guarantee the quality of work, avoiding surprises in the final product.”
"We’ve seen spend to outside agencies reduce as better briefing and faster turnaround increases team capacity to handle more work overall. Previously, we were paying £50 per computer generated image. Using Esko Studio we can now create most CGIs in-house, while providing more angles and better lighting options than before. We’ve seen a reduction in CGI costs of over 85% in 2019,"
“Studio has brought huge efficiencies to our design process, improved the speed and quality of our renderings, and resulted in significant savings in time and money.”
– Loacker, Italy
“Esko has given us the ability to visually represent an array of production print finishes without having to produce multiple and costly physical mockup samples. The Studio technology has improved our efficiencies immensely. What used to take multiple mockup proofs and a lot of trial and error can now be done much faster and with much greater accuracy through the innovative Studio plugins in Adobe Illustrator.”