The beauty industry has been significantly impacted by the coronavirus (COVID-19). Masks, social distancing, and mass closures have not only limited social interaction but have changed how people work, travel, and visit with friends and family. Many question the benefit of using beauty products in the same way they did pre-COVID-19.
While 2020 was certainly a challenge for beauty brands, there were pockets of hope – most notably growing e-commerce sales.
In this e-Book, we explore the new reality for beauty brands, how you can capitalize on the trends we saw last year and expect to see this year, and how to create outstanding omnichannel campaigns to bounce back strong in 2021.
Topics covered include: