Delivering Accurate Variable Data, Fast
The nature of the Nosco business means that their ability to print variable data with speed and accuracy is absolutely crucial. Plus, with the number of customers and volume of individual, personalized digital print jobs continually increasing, the company was looking to implement a new workflow server when updating its digital presses and associated systems in 2019.

“We were evaluating different options to determine which workflow solution would best suit our innovation and business efficiency goals,” explained Brandon Kapellusch, Solutions Architect with Nosco. “We are always identifying the best tools to improve our efficiencies and one challenge we encountered was the usability of variable data – historically the files were just too big.”
With PDF technology improving to such an extent that complex files could now be quickly processed by Nosco’s incumbent Edison RIP, it was important to identify a workflow system that would deliver the data, while meeting the business demands of both agility and flexibility.
Being a leader in the adoption of digital print, Nosco is a longstanding customer of HP Indigo, alongside Esko, with the two companies working in partnership to deliver an integrated system for the packaging provider. “We already used Esko Color Engine for proofing and color management for our HP systems,” Brandon explained. “We needed a solution for variable data printing, and we wanted to find the best – not just by reputation or name alone. The fact that we knew Esko and that their solution could do a RunList was a big factor for us.”