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GoGo squeeZ Accelerates Packaging Artwork by 200% with Esko WebCenter

Discover how GoGo squeeZ, a fast-growing food brand, streamlined its creative workflows, improved collaboration, and gained complete control of packaging assets.

GoGo Squeez logo

The Challenge:

Disconnected workflows, disorganized email threads, and manual processes slowed down packaging production and approvals.

The Solution:

Esko WebCenter and Studio, delivering a centralized, scalable platform for artwork management and 3D visualization.

The Benefits:

A 200% increase in artwork productivity, 50% reduction in extrapolation, and a streamlined artwork process for better collaboration, reduced risk, and faster approvals.

Case Study Summary

As one of the most recognized kids’ snack brands in the world, GoGo squeeZ needed packaging processes as dynamic as their brand. Before implementing Esko WebCenter and Studio, artwork approval and design updates happened through disconnected supplier workflows and endless email threads.

By partnering with Esko, GoGo squeeZ centralized artwork management, gained ownership of mechanical and press-ready files, and dramatically improved efficiency.

Computer screen showing WebCenter and GetSet

Results

  • 200% increase in artwork output — from 10 to 30–40 artworks per week
  • 50% reduction in extrapolations, minimizing risk
  • Streamlined stakeholder collaboration and faster approvals
  • A scalable platform ready for future automation and reporting

The implementation of WebCenter sets the foundation for our current and future state needs. We’ve only scraped the surface of existing capabilities.

Samantha Kennedy, Head of Creative Services, GoGo squeeZ
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