Founded in 2005 in Rotterdam, FitForMe is a science-based health supplements brand focused on supporting people affected by obesity with personalized nutrition and long-term care. The company has supported over 750,000 customers and operates in 20 countries.
How FitForMe Accelerated Global Rebranding with Esko
Discover how FitForMe, a science-based health supplements brand, streamlined their packaging operations and achieved faster speed to market with Esko.
Case Study Summary
By moving their artwork process into Esko, FitForMe replaced scattered emails and chats with a single, visible workflow. Dashboards gave the team a clear view of status, ownership, and bottlenecks, making it easier to follow up and keep projects moving.
The impact showed up quickly. A rebrand covering 200+ SKUs that was expected to take around 1.5 years is now close to completion in about seven to nine months. Strong client success support and hands-on training also helped the team adopt the system smoothly and build a more consistent, scalable way to manage regulated artwork across markets.
Our initial estimate was roughly a year and a half to rebrand 200 SKUs. Just seven to nine months after adopting the artwork management software by Esko, we’re already near the finish line. The biggest gain here is speed, and the entire process accelerated far beyond our expectations.
Global Marketer, FitForMe
The Challenge
Fragmented Communication and Limited Visibility
Chasing teams across emails and multiple platforms for updates made it hard to track status, assign ownership, or see what was pending, turning artwork management into a slow, tedious process.
Regulatory and Market Complexity
Operating in health and nutrition means dealing with:
- Strict regulations
- Frequently changing ingredient lists
- Multiple languages and markets
This level of complexity required absolute clarity and consistency across stakeholders.
The Solution: Why Esko?
Centralized Visibility and Dashboards
FitForMe used Esko to gain a clear overview of projects, deadlines, and responsibilities. Dashboards helped teams track progress and ensure artwork reached printers and manufacturers on time.
If one task slipped, the team could quickly see the impact and act before production windows were missed.
Strong Onboarding and Support
Implementation support played a major role in success. Guided onboarding, team training, and ongoing assistance helped FitForMe adopt the system quickly and confidently.
This reduced resistance to change and ensured consistent usage across teams.
The Result
Faster Rollout and Fewer Delays
What was once projected to take years was compressed into months. FitForMe could meet production timelines more consistently and avoid costly postponements.
Better Alignment Across Teams
Marketing, regulatory, and production teams worked with the same information and timelines. This improved coordination and reduced miscommunication.
A Scalable System for Growth
With structured workflows and centralized management in place, FitForMe now has a system that can support future product launches and regulatory changes without slowing down.
From Years to Months
With FitForMe managing projects in a single system, the rebrand moved from scattered follow-ups to a structured workflow. Clear dashboards, task ownership, and automated routing helped teams stay aligned and hit production windows.
What was initially estimated at 1.5 years was brought close to the finish line in about 7 to 9 months. Instead of chasing updates or missing cycles, the team could track progress in real time and keep work moving. The biggest win wasn’t just speed, but predictability.
We work with strict regulations and constantly changing requirements. That kind of complexity makes clarity and consistency essential. Esko delivers a structured, reliable way to keep everything aligned.
Global Marketer, FitForMe
