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User Success Story: Buck Wear

Buck Wear logo

The Challenge:

Accommodate growing sales requests for existing graphic files, storage and cataloging capabilities for their growing collection of assets, increase security and control over
intellectual property.

The Solution:

MediaBeacon met the primary DAM needs for the apparel company.

The Benefits:

A single source for teams to quickly find, download, and use the images they needed for sales, marketing, and product development.

Case Study Summary

Buck Wear is a clothing company that caters to the outdoor enthusiast. Since the company started selling t-shirts at a hunting show in 1992, it has expanded to include apparel for men, women, and children through their online store and a wide network of dealers. The targeted imagery and messaging on their products that mirror the strong viewpoint of their audience drove Buck Wear to experience successful growth over the years.

As they continued to gain traction, Buck Wear needed a Digital Asset Management (DAM) solution that could provide valuable insight into the company and keep up with their perpetual growth while maintaining the strength of their messaging. Buck Wear chose MediaBeacon as their technology partner because of the ways the solution met the primary DAM needs for the apparel company

Read the Story
  • Powerful search tool to reduce time finding assets and intelligent facet search for smart asset organization.
  • Advanced metadata options to help categorize and store assets with identifiable information attached to them.
  • Single solution where everything is stored and searchable so re-use of assets is easy and less files are needed.
  • Increased accessibility for the sales team to easily retrieve the assets they are looking
    for directly from the DAM without having to download and install additional software.
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