How Goodman Fielder manages its growing number of packaging assets

Goodman Fielder, one of Oceania’s leading Food & Beverage brand owners, was challenged by an increasing number of packaging designs.

The frequent changes and updates to the artwork added to the confusion and delays.


Challenge becomes opportunity

Driven by its Marketing and Compliance departments, WebCenter was introduced to Goodman Fielder to replace the outdated artwork approval system.

Lorna Thomson, Senior Brand Manager at Goodman Fielder, comments:

“WebCenter was chosen due to its simple yet powerful user interface and its seamless integration with our pre-press and print suppliers.”


Immediate benefits for Goodman Fielder

  • shorter packaging delivery lifecycle
  • simple yet powerful user interface, both in the office and on mobile platforms
  • all assets are stored in a controlled cloud-based environment, accessible to internal stakeholders as well as external suppliers
  • provides both structure and flexibility in the approval process

Read more about WebCenter here.


About Goodman Fielder

Established in 1864, one of Oceania’s leading Food & Beverage brand owners, Goodman Fielder, has its roots and headquarters in Sydney, Australia. They are known for their bread business including Helga’s and Wonder White. They also have a presence in Baking, Sauces and Dressings, with household brands such as White Wings, Praise, and MeadlowLea. Their production and distribution extends to the food service industry and the private label categories at the major retailers within the Asia Pacific region.

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