Software Solutions for Marketers

A marketer's job can quickly become very complex, especially when visibility into the artwork workflow is lacking, communication between departments is ineffective, and approved content is difficult to access.

Challenges for Marketers

Can't Find and Reuse Content

Most marketers have been on the never-ending search through inboxes, desktops, shared folders, or even an existing digital asset management (DAM) system – just to find that one image they wanted to use for an upcoming campaign. Time is lost during the search, sometimes to no avail, causing an entirely new photoshoot or design process.

Lack of Visibility into Progress

Are you getting lost in the process? Without a system in place to manage a team’s projects and approvals, visibility of the entire artwork workflow is lost. This makes it hard for designers and marketers to access feedback, meet deadlines, and be confident they’re working on the right documents.

Slow Approval Cycles

Is your feedback process time-consuming and inefficient? Review and approval processes are the bane of many marketers’ existences. Feedback gets lost, errors occur, and products aren’t ready for launch when you thought they would be.

Lack of Cross-Functional Communication

Silos between departments and teams leads to miscommunication, errors, and missed deadlines. It’s difficult to get your internal and external teams together and on the same page. Relying on photoshoots to obtain product images halts campaign progress, making it increasingly more difficult to launch products on time.

Solutions for Marketers

Digital Asset Management (DAM)

With a DAM, your team can store digital assets like photographs, logos, packaging assets, and videos in a single solution. Each file has metadata attached, so it is easily searchable by keyword, type, color, synonym, campaign, and more based on the way your company and team searches for assets.

Artwork Workflow Management

Manage multiple reviews of multiple files in a single location. Centralize feedback and quickly make changes so you always know the status of your assets and meet deadlines with ease. Keep track of content, assets, and other marketing materials every step of the way.

Accessible and Organized Feedback

Improve content and quality at each stage of the packaging process by creating audit trails of feedback and changes. In one location, feedback is easily accessible, and your teams can be confident they’re working on the most up to date document.

Digitized Systems

Keep your stakeholders aligned and up to date on every project. By managing your projects and assets in one centralized location, every stakeholder has access to what they need, when they need it. Access approved packaging files and packshots to create marketing collateral in time for product launch. Creating signage and displays from approved digital content is more efficient. Ensure content is ready prior to launch and eliminate physical mockups.

Explore Software for Marketers

WebCenter Artwork Management

WebCenter is a powerful and user-friendly web-based platform that focuses on all aspects of successful brand packaging: shape, brand colors, and control of content. Manage packaging specifications, approvals, and project life cycle in one location. Access project information and communication in one platform, improve accuracy and consistency, and launch new products faster.

Learn More about WebCenter

MediaBeacon Digital Asset Management

MediaBeacon is a centralized, secure, digital warehouse for all your assets. This includes technical keylines, artwork, graphics, logos, images and other packaging elements. With the MediaBeacon DAM, your teams can easily search for and find the exact digital files needed to produce marketing, design, and packaging content. MediaBeacon improves collaboration across departments and eliminates wasted time. Deliver omnichannel content efficiently by sharing assets through external links, brand portals, or download-only access.

Learn More about MediaBeacon

ArtiosCAD Structural Design

ArtiosCAD is a structural design software for brand packaging, specifically focusing on product development and virtual prototyping. With ArtiosCAD, you can create 3D packaging designs, resize them to fit a product, and check the physical limitations of your creations. Reduce manual processes and decrease the likelihood of costly mistakes and waste by allowing seamless inspection of designs before going to print.

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Studio 3D Design

Working directly in Adobe Illustrator, Studio is a quick and easy way to turn your brand's product designs into beautiful 3D images for faster executive approval. Save time and reduce costs by virtually viewing designs and providing feedback. Reduce the need for physical mockups and incorporate products into lifestyle photography.

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Store Visualizer Virtual Reality

Store Visualizer is a way to virtually enter a retail environment, test the visual impact of your designs, and determine the best shelf placement. Use virtual reality to understand consumer behavior and gain consumer insights.

Learn More about Store Visualizer

Cape Pack Palletization Software

This palletization software helps determine the best packaging product size, case count, case size, and pallet load. Brands around the world are using Cape Pack from Esko to utilize space more efficiently and create a sustainable packaging supply chain, reducing their ecological footprint.

Learn More about Cape Pack

The Esko | Brand Solutions Impact

Every day, Esko | Brand Solutions helps companies worldwide create artwork, labels, and other content more efficiently. Our solutions unite packaging and marketing efforts across all participants. Use Esko to create synergies throughout your go-to-market process.

What Marketers Love about Our Solutions:

  • Improve control over end-to-end marketing workflows in the packaging value chain
  • Connect all packaging and marketing teams, suppliers and agencies to a single source of truth
  • Ensure compliance and brand governance without decreasing productivity
  • Effortlessly scale to accommodate new products, new markets, and increasing SKU volumes