Packaging Design, Packaging Design Process - Esko

A strong portfolio around packaging design

Good packaging broadcasts an alluring brand message to potential buyers. Good packaging seduces and instructs. It’s the cornerstone of any decent marketing mix. Designing packaging that generates sales is not easy. Esko’s software portfolio is built around packaging: our tools help you design inspiring packaging and test your designs in the market.

Why work in a flat world if packaging isn’t? Studio is a unique set of tools for 3D packaging design made specifically for packaging artwork professionals. Use real packaging design tools in Adobe Illustrator to work faster and unleash your creativity.

Packaging software should be much more than a design editor. Use Studio as internal QA tool: Check for panel misalignments, spot structural mistakes in time. Create the perfect back-match. Perform advanced shrink sleeve distortions and save hours of time performing shrink tests.

Build packaging and displays from scratch or generate them with the click of your mouse. ArtiosCAD is the world’s most popular CAD software for packaging and displays design. ArtiosCAD is the ideal CAD editor for all corrugated, folding carton and POP, POS, FSDU display designers.

Packaging designers often think in 3D but must draw a structural design on a 2-dimensional “drawing board”. Now designers can actually start creating packaging designs in 3D with ArtiosCAD.


Add the finishing touch to your packaging designs with Studio Visualizer. Its patented dynamic print visualization can show a wide range of substrates, printing and finishing effects in real-time.

Share your packaging designs as images or movies to win pitches or wow clients. Visualizer simulates the printing and finishing operations one by one, in the correct order, and on the right substrate. So what you see, doesn’t only look great, it’s also technically feasible.

Create a virtual retail environment with Studio Store Visualizer. View and interact with your product package design in a virtual retail environment.

See your new designs on the shelf next to the competition; present a complete product launch in 3D, including retail-ready packaging, displays and other branded items. Test the visual impact of your latest product package design in the environment where it all happens: the store.


Innovative packaging design means nothing without professional prepress. Check out Esko’s full suite of packaging prepress tools.