As consumer goods companies experience increasing pressure to bring products to market rapidly, the importance of understanding consumer packaging and the processes that help execute those projects also increases.
Consumer goods companies need to digitize their packaging process to capture new distribution (and revenue) opportunities through simple packaging iteration and improve operational processes, thereby lowering costs. Companies who invest in the digitization of packaging processes can successfully unite design and marketing with the supply chain to improve the consumer experience and increase growth. Better understanding the Digital Maturity Model for Brand Packaging is key to such success.
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