Brand solutions: build brand equity - Esko

Brand solutions: build brand equity

It’s a fact: packaging deadlines will continue to get shorter

The pressure for all players in the packaging supply chain to execute without errors or delays will only increase. Brand managers are experiencing an explosion of packaging due to increased access to new markets and the development of line extensions and product variations.

Everyone is being tasked with doing more with the same people, suppliers and equipment. One key to meeting these challenges is increased efficiency.

Brand solutions - Build brand equity

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How brands can go to market faster & more efficiently

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Shorten the lead time of packaging

Use the internet to shorten the lead time of packaging. WebCenter is a packaging management tool (part of Esko’s brand solutions). It is designed to meet the needs of everyone in the packaging supply chain. WebCenter keeps every one informed and on schedule.

Control your packaging projects

The workflow tools allow you to specify the stages in your packaging development, set milestones and deadlines and automatically inform people of tasks assigned to them. Notifications make it easy for your team and suppliers to provide the right information and files, when you need them.

Dashboard views allow you to see how all your packaging projects are doing at a glance. You can make adjustments and avoid delays that impact your speed-to-market.

Branding solutions in the store

The real moment of truth for your packaging design is when it’s on the store shelf in front of the consumer.

Today’s retail environment demands much more than just attractive primary packaging. Secondary packaging is increasingly becoming retail-ready packaging, designed to live in harmony with the primary package and fit perfectly to the store shelf.

A virtual retail environment

Your brand is an important asset; you need to know how it will look to the consumer, whether all packaging within the brand is consistent on shelf, and how you stack up against your competition. Setting up a complete physical store shelf or aisle is one strategy but is there a better way?

Branding solutions in the store

Enter Studio Store Visualizer

The Studio Store Visualizer is a branding solution that helps you put packaging in a virtual retail environment. See and interact with your new designs on the shelf next to the competition, present a complete product launch in 3D, including retail-ready packaging, displays, signs and other branded items. Test the visual impact of your latest design in the environment where it all happens: the store.

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