Packshot Automation Software for Brands
Extend the functionality of your artwork and label management software to produce photo-ready packshots automatically in minutes. Automated packshots uses the structural design, artwork, and specifications you’ve created in WebCenter to generate photorealistic product images as part of your existing workflow.
Automated packshots are created using computer generated imagery (CGI), producing photorealistic images by using your approved artwork, labels, and specifications. Creating packshots can be added as an automatic process step in your workflow, which enables your teams to be more productive. The packshots can be pre-set to generate the required views based on GS1 standards and varying e-commerce requirements.
Brands rely on packshots, images of a brand’s products and its packaging and labeling to provide photo-realistic images of their products. Historically, packshots were created via photographing a product and printing its image, which can be time-consuming, inefficient, and costly. This method would require a physical product, a custom photo shoot, and rounds of selecting and editing photos. You can save weeks to months by skipping the product photography and using automated packshots to create 3D renders of your product in minutes.
3D design tools allow you to visualize products during the design process and before production. Eliminating the need for physical mockups helps you move faster, so you can produce new products more efficiently. Viewing a product live in 3D helps you determine any product changes, reducing waste and increasing productivity so you can get to market faster.
Create and pitch marketing concepts before a product has been physically produced. With packshots, you can get internal approval on product concepts before producing a physical product. You can also send packshots to retailers so they can start buying your products for their sites. 3D packshots enable you to use renderings to start creating lifestyle images, ad campaigns, and other imagery so that all the content is ready to go to start advertising as soon as the product is ready to sell.
Efficiently collaborate with online reviews of realistic prototypes that are GS1 compliant
Go through as many rounds of review and approval as needed without going to physical production
Create packshots from production files so they are in sync with the printed packaging for e-commerce and digital