Right sizing means you adapt your product packaging in size, shape, weight or volume.
Such small changes have an even bigger impact further down the supply chain: secondary packaging, pallet pattern, truck fill and warehousing may all be affected.
Consequently, capturing and executing right sizing early on in the design process gives you immediate efficiencies and cost savings, as well as better control over your product and packaging innovation lifecycle.
In order to capture every consumer action they can, today’s brands must be extremely responsive to market trends.
Keeping up with these fast changing trends usually impacts the product’s packaging in some way: size, shape, copy or graphics may need to be altered. Most brands change something related to each of their products every 12 to 18 months – if not sooner.
Learn how to get control over these changes through right sizing, and how that improves your entire packaging supply chain.
The cost savings of packaging optimization are immediately detectable. Every dollar saved is added profit to your company’s bottom line. And all of this without raising your price, selling more products or increasing your market share.
You can equally implement right sizing for sustainability reasons. Minor modifications in your product’s packaging have a direct impact on the use of material, the number of boxes stored on one pallet, the truck load scheme, the number of truck miles driven and the carbon dioxide emission.
Smart software tools from Esko cater to your brand’s right sizing needs, and forecast the impact on your business.
We help our customers to make the best packaging for billions of consumers.
The Esko product portfolio supports and manages the packaging and print processes for brand owners, retailers, designers, premedia and trade shops, packaging manufacturers, and converters.