Esko Platform For Brands is a 24/7 packaging artwork management system.
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An artwork management system needs to enable you to take control of this process. This way you can reduce duplication and optimize this process while increasing the scope for creativity & innovation.
Once this master artwork file is approved this stage of the process is also where the many languages / variants are added to create regional artwork files. This is typically a time consuming process, involving interpreting the copy documents and copy/pasting the relevant content to the artwork file.
A successful artwork management system combined with an online artwork approval system should enable you to make significant improvements in this area. Digital specification and communication of copy text will reduce the potential for errors. It will also remove the liability risk involved in this highly regulated area of packaging. The packaging and label approval process have never been safer and easier.
Securing reviews and approvals from everyone is a major source of delays in packaging. With your packaging workflow spread around the globe and an increasing number of packaging components, the routing of physical proofs and comps is simply not a sustainable solution. It’s expensive and requires too many people to manage. Online proofing is the answer!
You need an online solution with a digital approval workflow that reaches everyone, no matter where they’re located, what time zone they’re in or what language they speak. Artwork approval becomes easy and traceable with Esko Platform For Brands’ approval tools. All team members are able to contribute their comments and approvals securely and efficiently. You determine the approval workflow, no matter how complex or simple.
Notifications and reminders are sent via email to all your approvers with a link directly to the files they need to review. Packaging and label approvals can even be staged where the approval moves from person to person automatically.
“This is our preferred approval decision-making tool. All parties involved in the approval process can see the specific information they need to see in time and can take immediate action. This speeds up the approval cycle in a very efficient and effective way.”
Food group Vandemoortele shortened production cycles without compromising quality