The Store Visualizer (developed by VTales graphics) allows you to view and interact with packaging and in-store branding in a virtual retail environment.
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See your new designs on the shelf next to the competition; present a complete product launch in 3D, including retail-ready packaging, displays and other branded items. Test the visual impact of your latest design in the environment where it all happens: the store.
The Studio Store Visualizer offers a number of distinct benefits
A virtual store helps marketers to do market research into consumer decision making. It is also the perfect way to test new packaging or in-store branding.
Traditionally, focus groups were presented with a real store setting, filled with real products or mock ups of products that were still being tested. A virtual shop makes the whole process more accurate and faster. Virtual stores use 3D computer simulations to create a retail environment that are as close to the real shopping experience as possible. This allows consumers or marketers to interact with the products and the in-store branding.
Virtual store technology helps consumer packaged goods companies and retailers to make business decisions without the need for physically changing stores and products.