Virtual Store, Virtual Shop - Esko

Test new packaging in a realistic store environment

The Store Visualizer (developed by VTales graphics) allows you to view and interact with packaging and in-store branding in a virtual retail environment.

Download the free document to find out how designing and testing packaging in 3D helps designers and brands speed up their packaging design process.

Free guide

Designing packaging & labels in 3D

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Create a virtual shop with Studio Store Visualizer

See your new designs on the shelf next to the competition; present a complete product launch in 3D, including retail-ready packaging, displays and other branded items. Test the visual impact of your latest design in the environment where it all happens: the store.

Benefits of using a virtual shop

The Studio Store Visualizer offers a number of distinct benefits

Store Visualizer functionality

  • Configure a virtual store: floor and ceiling style, isle and shelf layout
  • Import Collada files from Studio or ArtiosCAD
  • Place single packaging objects or fill available space with an array
  • Swap objects, rearrange shelves
  • Add floor standing units, posters
  • Walk around (not with spherical environments) pick up objects
  • Physics: Gravity, collision, friction
  • Export to very hi-res images
  • Export as a self-executing panoramic viewer for Mac or PC

Click here to see all features

Studio Store Visualizer Window

A virtual store helps marketers to do market research into consumer decision making. It is also the perfect way to test new packaging or in-store branding.

Traditionally, focus groups were presented with a real store setting, filled with real products or mock ups of products that were still being tested. A virtual shop makes the whole process more accurate and faster. Virtual stores use 3D computer simulations to create a retail environment that are as close to the real shopping experience as possible. This allows consumers or marketers to interact with the products and the in-store branding.

Virtual store technology helps consumer packaged goods companies and retailers to make business decisions without the need for physically changing stores and products.

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