Imagine a world where you communicate with suppliers and agencies worldwide in a single platform. With the digital toolkit from Esko | Brand Solutions, you’ll efficiently create high quality label and packaging assets, increase speed to market, and utilize e-commerce strategies effectively. Learn about the newest trends to stay on the cutting edge of the retail industry.
As retailers, we know you work with a large number of suppliers and agencies. You are consistently having to navigate the ever-evolving universe of technology, consumer behaviors, and trends. The Essential Toolkit for Retailers helps you access, manage, and repurpose thousands of product information and packaging assets to ensure you produce and distribute content and products more efficiently.
These are challenging times for retailers. They need digital solutions for continuous process improvement and support. Let’s look at some specific challenges and how digital tools provide a solution.
Whether it’s internal processes or speed to market, time is a critical factor for retailers. Impediments to time efficiency include necessary but time-consuming design approvals, manual processes, and missing assets.
Without a centralized location for the team's projects, approvals, artwork, etc., managers suffer reduced visibility of their entire workflow, which negatively impacts collaboration and productivity.
The 2020 global pandemic has caused significant and unforeseen increases in costs and consequently, decreases in margins. Never has there been more pressure on retailers to be highly efficient.
As we delve further into 2020, retailers continue to adapt to the increased digital appetite of consumers. Online sales have skyrocketed, the shift to e-commerce sales is speeding up faster than predicted, and omnichannel marketing is traversing the gap between online and offline shopping.
As companies start to invest in technologies to support the acceleration of digital shopping, they look to machine learning solutions and artificial intelligence to reduce challenges in the supply chain. AI helps to reduce costs and improve the customer experience.
Augmented reality (A/R) is also gaining popularity with consumers, allowing them to experience products before buying them. Retailers introduce 3D designs making it possible for consumers to virtually walk through stores and view products up close.
The pandemic has resulted in an unimaginable uptick in curbside pickup and delivery. Customers are purchasing groceries, personal care items, and even accessories online at a rate not seen before. Innovative retailers who can accommodate this need will reap the benefits.
Brands build relationships with consumers, and loyalty is acquired if the brand’s messages and products align with a consumer’s values. The more ethical the brand the stronger the relationship becomes. Retailers being sensitive to this trend promote the greater good and consistently outperform their competitors.
Keep reading for an overview of digital tools to help retailers create and schedule tasks, stick to project timelines, track progress, increase efficiency and responsiveness, and provide holistic visibility for everyone involved.
Centralize project information and communication all in one platform
Improve accuracy and consistency thereby reducing packaging errors and recalls
Launch new products faster
Every day, Esko | Brand Solutions helps retailers stock physical and digital shelves with their private label products faster and more efficiently. Our solutions enable retail companies to unite packaging and marketing efforts across all participants. Use Esko to create synergies throughout your go-to-market process.
“I realized very quickly that Esko had figured it out – this is something I have needed over the last 10 years.”
Matt Maghan, Global Apparel + EQ Packaging Designer, Nike Retail
“I honestly couldn't tell you anyone else I'd want to work with. The process is really really easy. The system itself is easy to work with. The people are great. I love it."
Jeremiah Callaghan, Project Manager, Walgreens Boots Alliance
“Artwork review and quality has improved significantly. Briefing has become more consistent and we have a better understanding of how long different types of jobs take, with the breadth of work across the globe now far higher than 12 months ago.”
Joy Stevenson, Project Manager, Making Pet Foods Matters (MPM)