New Study: Responsiveness Is a Key Driver for Brand Success

Download "How Agile Marketers Act on Consumer Feedback to Drive Growth" to learn how organizations are faring when it comes to:

  • Responding to consumer preference changes and feedback at the speed they expect through both physical and digital channels

  • Overcoming cross-functional barriers to further harmonize efforts, drive out process inefficiencies and speed up time-to-market

  • Positioning themselves to respond to customers as customer experience strategy advances and evolves

The study was conducted in the spring of 2017 by The CMO Council, MediaBeacon, Pantone, Esko, X-Rite, and AVT and includes input from more than 153 senior marketing executives. Fifty-four (54) percent of respondents hold a title of CMO, Head of Marketing or Senior Vice President of Marketing, and 33 percent represent brands with revenues in excess of $1 billion (USD).


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