Improve Packaging with VR & Consumer Insights Webinar

Have you bought a car without test driving it? Didn’t think so. So why would you launch a new product without gathering consumer feedback first?

Watch the Webinar

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Virtual stores and eye-tracking solutions are a new way to “test drive” your packaging or seasonal displays with research participants before it hits the retail store or shelf.

But who creates a virtual store? What is eye-tracking? How is it used? Why digital data collection? What are the benefits to implementing your own research?

In this webinar, you’ll learn:

  • More about creating virtual stores and how eye-tracking is used
  • The benefits to bringing consumer research in-house versus utilizing a third-party provider
  • How Esko Store Visualizer (and Consumer Insights) can help you successfully design, market, and better position your product on the shelf
  • What information and symbols are required on your medical device labels to comply with MDR
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