Dynamic Content

Avoid content errors by separating packaging content from design.

Efficient text management in packaging design

The text used on packaging is changed many times before going to press. Product formulations, ingredients... It is imperative that the content is correct and complies with endless regulations.

A single packaging design quickly evolves into many. One product may become available in several variants (Light, with extra vitamins, ...) and those variants all have localized versions for a global market.

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Dynamic Content - Text link

DeskPack -Dynamic Content Image

Why separate content and layout?

Secure and efficient text management is a very sensitive pain point for brand owners.

The Dynamic Content plug-ins allow you edit and maintain text outside Adobe® Illustrator® by directly linking an AI text object to an XML file.

This is the downside of not separating content and design: last minute changes do not always make it to the designer on time, updating so many instances of a package is time consuming and translations become an absolute nightmare...

Benefits of using Dynamic Content

  • Shorter lead times: all content flows in the artwork automatically
  • Avoid errors: no more copy/paste mistakes
  • Always up to date and approved: the artwork always contains the latest content from the CMS (because of the live link)
  • Always up to date and approved: the artwork always contains the latest content from the CMS (because of the live link)

Free guide

Packaging Content Management: 3 questions answered

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Dynamic Content features

  • Link multiple XML text elements to a single AI-textbox
  • Use XML style mapping table to control the text style
  • Accepts any XML formatted file (IPC structure preferred)
  • Alerts the user when the content has been updated
  • Text overflow warning
  • Functionality to filter the linked XML data
  • XML data is searchable
  • Edit content of the linked XML file inside AI
  • Synchronize to and from XML file
  • Generate XML data file from existing art
Dynamic Content - Efficient text management in packaging design
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