The text used on packaging is changed many times before going to press. Product formulations, ingredients... It is imperative that the content is correct and complies with endless regulations.
A single packaging design quickly evolves into many. One product may become available in several variants (Light, with extra vitamins, ...) and those variants all have localized versions for a global market.
Secure and efficient text management is a very sensitive pain point for brand owners.
The Dynamic Content plug-ins allow you edit and maintain text outside Adobe® Illustrator® by directly linking an AI text object to an XML file.
This is the downside of not separating content and design: last minute changes do not always make it to the designer on time, updating so many instances of a package is time consuming and translations become an absolute nightmare...
Packaging Content Management: 3 questions answeredDownload now