Worldwide e-commerce sales reached $1.7 trillion in 2015, and it is estimated to reach $2.35 trillion by 2018.
But ecommerce is not replacing retail, but rather, the two are starting to merge. For example, research shows that when consumers use their phones in store it’s a strong indication they will buy something.
Packaging’s moment of truth: the integration of physical and digitalDownload now
Gaining alignment across the digital and physical shelves can have several advantages for consumer packaged goods (CPG) companies, including greater efficiency and cost control, greater brand consistency, and improved time to market.