Worldwide e-commerce sales reached $1.7 trillion in 2015, and it is estimated to reach $2.35 trillion by 2018.
But ecommerce is not replacing retail, but rather, the two are starting to merge. For example, research shows that when consumers use their phones in store it’s a strong indication they will buy something.
Gaining alignment across the digital and physical shelves can have several advantages for consumer packaged goods (CPG) companies, including greater efficiency and cost control, greater brand consistency, and improved time to market.
The physical product that ends up on the retail shelf is still the best starting point. But aligning your brand assets across physical and digital channels can be challenging.
Esko can help you define what packaging management solution works for your organization and how it can be the beginning of a unified brand experience for your customers.
Want to learn more? Talk to us at info.eur@esko.com.