Brand owner P&G drives profitability by placing its iconic brand colors in the cloud.
For them, as for so many brands, color is critically tied to brand equity.
PantoneLIVE Puts P&G Iconic Brand Colors in the Cloud
- Procter & Gamble wanted to strengthen brand recognition through color consistency.
- Additionally they were looking to improve operational efficiency in packaging execution.
Design intent makes it to shelf
By implementing PantoneLIVE’s secure cloud-based portal, P&G notices significant productivity benefits.
“PantoneLIVE is an efficient, effective and seamless technology that saves time and money, and helps ensure design intent makes it to shelf,” comments Phil Duncan, global design officer at P&G.
Read the entire story here.
Instant impact for P&G
- minimal color revisions
- reduced approval times
- go-to-market efficiency
- lower development costs
PantoneLIVE is a cloud-based solution. It enables global corporations to accurately communicate the universal PANTONE color language across the entire packaging workflow – from design concept to retail store shelves.
Color measurement and verification is based on scientific, spectral data, rather than relying on subjective, visual evaluations and costly adjustments on press.
Read more about PantoneLIVE.