Leveraging packaging for great customer experience using Digital Asset Management
Leveraging Packaging for great customer experiences by using Digital Asset Management
Ensure brand consistency and protect brand equity to reduce risks
Find out how DAM (Digtal Asset Management) is be the bridge between your customer’s online and offline worlds. Create a connection between the digital world and the store.
What you will learn:
Why is packaging a critical part of the overall content distribution strategy?
How to use packaging to impress your customers on-screen / digitally?
How to repurpose packaging assets to serve multiple stakeholders?
How to leverage packaging assets to save time and money?
About the speakers
Global Business Development Brand Management
John Elworthy joined Esko in 2003 and is responsible for Esko’s Global Brand Owner Business. Previously he held various sales, pre-sales & marketing roles within Esko and has an extensive background in the printing & packaging industry, having worked formerly with other leading industry suppliers and agencies.
Director - Product Marketing - MediaBeacon
With 20 years of experience in the packaging industry with Esko, Susie has also helped define enterprise software solutions for brands at Esko and now MediaBeacon. MediaBeacon is a leading digital asset management solution designed specifically for brands. As Director of Product Marketing, Susie is responsible for product management and strategic marketing initiatives.