Eye Graphic Gains Digital Flexo Advantage with Esko

Eye Graphic Gains Digital Flexo Advantage with Esko

Customer: Eye Graphic

With their purchase of the CDI Advance 5080 and FlexRip from Esko, trade shop Eye Graphic is more than ready to enter the digital flexo arena as a serious contender.

The Challenge:

How to continuously push the high quality standards that Eye Graphics set for themselves. Eye Graphics wanted to take the next step and go digital.

The Solution:

The Esko CDI Advance 5080, a full-sized flexo imager able to produce larger format price-effective plates.

The Benefits:

Since the machine was installed a month ago in January, Eye Graphic has been impressed with the capabilities of the CDI Advance 5080, as well as the level and commitment of Esko’s after sales team of engineers and trainers. Ho informs that the machine meets all the specifications presented in the brochures and technical literature, and that the Esko team has already come down twice to provide specialized training for Eye Graphic staff.

Feedback from the specialized team working on the CDI Advance 5080 is positive. Features are user friendly and helpful and show how much thought and flexo experience has gone into the design and functionality of Esko products. For example, the auto-clamp built into the 5080 saves time and reduces cost by eliminating the need to tape down plates each time the machine is used.

Eye Graphic Sdn. Bhd. was established in October 1990 as a joint venture between Texchem and Eye Corporate Planning Japan. Eye Graphic began operations proper a year later and has since become a highly regarded trade shop in the region with a reputation as an integrated packaging center, providing the advantages of industry-leadership in the design, manufacture and supply of packaging solutions.

With their commitment to high-end packaging graphic solutions and high quality flexo plates, Eye Graphic has become the first and only company in the Flexo Printing Plate Industry in Malaysia to be awarded with the ISO 9001:2000 Certification and counts multi-national companies (MNCs) Sony, Aiwa and the Asia Matsushita group of companies among their satisfied (and, in some cases, exclusive) clientele.

Focus and drive are key factors attributed to Eye Graphics’ successful growth from a single small business to a regional operation. Eye Graphic today consists of a specialized team of thirty three staff in Malaysia, housing headquarters in Penang, branches in Kuala Lumpur and Johor Bahru. With wholly owned subsidiaries in Vietnam already developed, Eye Graphic seeks to further expand their presence in the South East Asia region for high-end digital flexo with this latest technological addition to their fold.

“Our commitment to our valued customers is to continuously create value in all the products and services we provide in packaging. That’s why we have invested in digital flexo and the Esko’s CDI Advance 5080 digital flexo imager,” Mr. Yap Kee Keong, President and COO, Packaging Division, Texchem-Pack (M) Bhd., assures us that, “Eye Graphic intends to further service other countries in the region, with the high-end digital flexo capabilities that we are to provide with our Esko’s 5080.”

The decision to purchase the Esko CDI Advance 5080 was based on the necessity to continuously push the high quality standards that Eye Graphics set for themselves. With a great repute for quality and consistency, fast turn around time, and the experience and expertise in their team to back it up, Eye Graphic decided that they were ready to take the next step and go digital. Based on their extensive research on the digital flexo industry, the final decision was obvious for Eye Graphic.

“During the course of our research, we realized that Esko had very early on in 1995 already developed their digital flexo technology. Since then, their track record has been impressive, capturing about 70%, or more, of the [digital flexo] market.” Mr. Benny Ho Wei Min, General Manager, Eye Graphic Sdn. Bhd., enthuses, “We believe that digital flexo is the way of the future and after some positive advice and feedback from our Japanese counterparts, we went with Esko.”

Since the machine was installed a month ago in January, Eye Graphic has been impressed with the capabilities of the CDI Advance 5080, as well as the level and commitment of Esko’s after sales team of engineers and trainers. Ho informs that the machine meets all the specifications presented in the brochures and technical literature, and that the Esko team has already come down twice to provide specialized training for Eye Graphic staff.

Feedback from the specialized team working on the CDI Advance 5080 is positive. Features are user friendly and helpful and show how much thought and flexo experience has gone into the design and functionality of Esko products. For example, the auto-clamp built into the 5080 saves time and reduces cost by eliminating the need to tape down plates each time the machine is used.

Beyond servicing and training, Esko also remains committed to being part of the development of Eye Graphic’s digital flexo capabilities and potential by referring prospective customers with a requirement for high-end flexo plates to Eye Graphic. “Esko has done a really good job to gain and build our confidence and we really appreciate how helpful and friendly they have been in helping us meet our goals.” Ho enlightens, “Eye Graphic and Esko work together to utilize our strengths.”

“Buying a machine is simple, but with this machine purchase, we are looking to build a relationship with Esko.” Yap shares with us, “Eye Graphic is in this business [of digital flexo] and we are determined to grow it. Our values are and have always been consistency, quality and fast turnaround time, and we appreciate our business partners, like Esko who has similar values and help us strive to constantly progress. As we expand and explore other areas that can use our services and expertise, we look to further develop relationships with our suppliers and partners.”