Right sized packaging:
an instant bottom line profit

Right sizing your packaging is about small changes in your packaging design that benefit your bottom line profit in a big way.

What is ‘right sizing’?

Right sizing means you adapt your product packaging in size, shape, weight or volume.

Such small changes have an even bigger impact further down the supply chain: secondary packaging, pallet pattern, truck fill and warehousing may all be affected.

Consequently, capturing and executing right sizing early on in the design process gives you immediate efficiencies and cost savings, as well as better control over your product and packaging innovation lifecycle.

Cape Pack - How does it work?
Palletization report

Why ‘right sizing’?

In order to capture every consumer action they can, today’s brands must be extremely responsive to market trends.

Keeping up with these fast changing trends usually impacts the product’s packaging in some way: size, shape, copy or graphics may need to be altered. Most brands change something related to each of their products every 12 to 18 months – if not sooner.

Learn how to get control over these changes through right sizing, and how that improves your entire packaging supply chain.

Design smart to ship smart

Save costs

The cost savings of packaging optimization are immediately detectable. Every dollar saved is added profit to your company’s bottom line. And all of this without raising your price, selling more products or increasing your market share.

Reduce your carbon footprint

You can equally implement right sizing for sustainability reasons. Minor modifications in your product’s packaging have a direct impact on the use of material, the number of boxes stored on one pallet, the truck load scheme, the number of truck miles driven and the carbon dioxide emission.

Unparalleled benefits of right sized packaging

Which tools to use for right sizing?

Smart software tools from Esko cater to your brand’s right sizing needs, and forecast the impact on your business.

Cape Pack - Palletizing software
Cape Pack

Cape Pack is the world’s leading palletization software that helps determining the best case design from a logistics angle.

Free trial

Find out more about Cape Pack...


ArtiosCAD is the world’s most used structural design software for packaging design. When integrated with the Cape software, the packaging design process and shipping are optimally aligned.

Find out more about ArtiosCAD...

How to start right sizing?

We are happy to analyze your challenges, suggest innovative solutions and project your ROI.
For more information download the brochure.

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