Artwork and Content Management Software for Brands
A collaborative workflow solution that guides your team through the process of bringing consumer products to market – from content creation to distribution.
WebCenter is a workflow solution that provides a central digital source for you to manage artwork and label creation. You can start by completing a brief that includes tasks, task assignments, information, and existing materials to use and then kick off the project. Once the designer has created the updated artwork, multiple reviewers can approve or reject the design from a single viewer until it meets requirements and is ready for the next step in the packaging value chain.
Say “hello” to WebCenter so you can say “goodbye” to scattered processes that rely on searches through emails, phone calls, verbal dialog, and information across multiple platforms.
Identify and define deliverables, tasks, roles, information, and existing assets for the project kick off
Designers receive task notifications with all they need to create or update the labels, artwork, or content
Multiple reviewers provide annotations and feedback before approving the content through a single viewer that tracks comments and approvals
Artwork, labels, and content are ready to distribute to the next step, including print, digital channels, and regulatory submission
Talk to our experts about how WebCenter can help your business
Create a central brief to kickoff tasks for creating or updating artwork, with access to all assets from a single location. Notify designers and approvers of new tasks automatically. Minimize bottlenecks by providing access to information and files in their most current form. Review and approval tools enable managers to annotate and provide feedback on designs. Distribute artwork to printers, premedia, 3D tools for ecommerce, and more, directly through WebCenter.
Specify, manage, and reuse content (text, barcodes, symbols, claims, leaflets, IFUs, etc.) in packaging artwork designs without manually copying and pasting. Re-use and approve content for regulatory bodies through WebCenter in submission-ready file formats.
Brands are under constant pressure to manage and update content due to increased regulatory oversight and frequent product labeling changes. Minimize risk and simplify compliance with WebCenter. Control the quality and accuracy of each asset in a single, integrated platform.
In WebCenter, the artwork and content approval process is fully trackable, creating digital audit trails. It can be validated to meet regulatory requirements.
WebCenter’s Automated Packshots uses the structural design, artwork, and specifications you’ve created to generate photorealistic product images. Packshots are created as a part of your existing workflow – as soon as the artwork is approved, images are generated automatically, in minutes.
Automated Packshots helps eliminate the need for physical prototypes and photoshoots, saving you both time and money. Create photorealistic images ready for e-commerce, reducing the cycle time for packshots by 90%.
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Enable your team to spend less time on repetitive, non-productive tasks and more time creating compelling artwork.
Protect your brand equity by using WebCenter to reduce the number of content errors. Control information, approvals, digital rights, and versions used in customer-facing materials.
Always know the status of tasks and ensure your team has the information they need to create content with purpose.
Start your journey to streamline the go-to-market process with WebCenter by watching a tour, booking a discovery call, or downloading the product brochure.