WebCenter  WebCenter

Workflow Management for CPG & Retail

A collaborative workflow solution that  guides your team through the  entire process of  content creation through distribution.

The Complexity of Content Project Management

Between miscommunications across siloed departments, changing requirements, trending consumer preferences, and with deadlines always looming, the project management process has room for improvement.

Increase productivity so packaging assets are ready when they need to be.

Simplify collaboration on the structural and creative design for packaging.

Enable cross-functional teams to deliver consistent, compliant, error-free packaging materials.

Increase Packaging Productivity

Whether you are creating new packaging content from scratch or repurposing existing content, one small change can create a significant, and sometimes unexpected, workload. So, how do you react when you need to create or change ingredients, design elements, compliance adherence, or other factors that influence packaging?

The tools you have in place are what enable your team to bring products to market faster. Spend less time on repetitive tasks like searching for current assets, scouring multiple sources for project information, copying and pasting changes, and other administrative re-work.

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Accessible Packaging Information

You likely have many brilliant creatives and designers on your team. So how do you harness all that talent into each project? Start by centralizing all your project specifications and tasks into a single location. Eliminate the need to send creatives on never-ending quests for materials and information just so they can start their task.

Quality Packaging Assets

Errors are costly. And can even be life-threatening. Protect your brand; take control of the information, approvals, digital rights, and versions used in customer-facing packaging materials.

WebCenter Add-Ons


Content Management

Specify and manage content like text, symbols, claims, and more from a single, digital source. When your team pulls the information into artwork, they will know they are using accurate, compliant information.

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Automated Artwork Generation

Automatically update simple content, text, tables, codes, symbols for multiple files in project. Eliminate human touchpoints like copy and paste that create risk for error when making changes to content.


Digital Asset Management (DAM)

Categorize and store all your digital files with refined data and accessibility based on roles, groups, and more. Eliminate confusion with digital assets by using a fully scalable DAM as your single source of truth.


Automation Engine

Automatically perform tasks based on business rules through standardized workflows based on repeatable processes in your company. Eliminate manual processes and perform versioning and quality control checks automatically.


Online Editing

Open, view, and edit graphics directly in WebCenter and then return updated file data back into Illustrator artwork templates. Eliminate the need for constantly opening multiple programs to upload and download versions of content.


Viewer File Format

View Microsoft Office documents such as Word, Excel, and PowerPoint in the WebCenter viewer so you don’t have to create new versions of files or open multiple programs to work on projects in WebCenter.


Connector Plugins

Access digital assets from the DAM directly through Adobe and Microsoft connectors so your creatives never have to leave their favorite application when they work on their designs through projects in WebCenter.

Hear from our customers

"We have doubled our volume of work with the same number of people. Processes which before took months can now be completed in less than a month."

Agustí Mercè, Product Operations Planning Manager, Almirall

Download the
WebCenter 20 Brochure

See WebCenter in action

WebCenter for Brands