Store Visualizer is a way to virtually enter a retail environment, test the visual impact of your designs, and determine the best shelf placement.
Test the visual impact of your latest design in the environment where it all happens: the store. Create a virtual retail environment with Studio Store Visualizer. See your new designs on the shelf next to the competition; present a complete product launch in 3D, including retail-ready packaging, displays and other branded items.
The Consumer Insights add-on module for Store Visualizer allows you to understand and hyper-target your ideal consumer through eye-tracking, heat maps, and visual behavior analysis in a 3D virtual store that you create.
With Consumer Insights, you can bring your consumer research and testing in-house, saving your research team time and money. Create or upload a planogram in Esko Store Visualizer to create any 3D virtual store and display your product packaging, in-store displays, and end caps. Once you have your virtual store, place the VR headset on consumers to see first-hand what their eyes see on the store-shelf, and let them go on a shopping spree to understand their in-store behavior better.
The eye-tracking heat maps and behavioral data are compiled within the software and are exportable, making it easy to create reports that measure product visibility, performance, and shopper behavior. With this information, you can determine changes for your packaging design and marketing, such as in-store displays, bullnose, and end caps.
Consumer Insights allows you to make faster, smarter, and more strategic decisions for your product packaging.
Using a 3D virtual store eliminates the physical cost of printed shelf-sets. And by bringing the process in-house, you can rely on and spend less with third-party research providers.
By replacing analog with digital research, your teams gain the capacity to scale – doing more studies with larger numbers of participants. More participants equate to more data, and more data equates to better insights on your target customer.
Shopping and behavior analysis in 3D is more realistic than what is done in focus group testing today, thus providing better context to buyer behavior.
"We definitely save time and it has brought a significant increase in our productivity. Something that would have taken two, three or four hours of Photoshop® work, only takes about 10 minutes."
Matt Maghan – Global Apparel + EQ Packaging Designer, Nike