Missed deadlines, mistakes, recalls... the package design process is riddled with room for error. As a project manager for packaging, you’re responsible for specifications and initiatives across design, marketing, and supply chain functions. Esko | Brand Solutions enables process efficiency through one centralized location.
Review and approval processes are the bane of many packaging leaders’ existences. They’re time consuming, confusing, and error prone. How do you manage feedback and furthermore, how do you make the process more efficient?
Getting lost in the process? Without a system in place to manage a team’s projects, approvals, artwork, etc., visibility of the entire workflow is lost. When team members can’t access tasks and approval requirements the process is significantly slowed down.
Processes that are inefficient, manual-intensive, and time-consuming lead to increased packaging error rates and recalls. There’s no digital solution, so you rely on manual data entry to complete tasks.
The more SKUs you have, the more content you need. Whether you’re creating content for new product sizes, labels, languages, IFUs, leaflets, physical product packaging, or virtual images, there will always be something to update. It’s difficult to keep track of content and ensure its correct.
Manage multiple reviews of multiple files in one, centralized location. Create an audit trail of feedback and changes to improve content and quality at each stage of the packaging process. Review and approval cycles are simplified, ensuring team members are working on the most up to date documents.
Remove the siloes from your cross-functional teams. With a software solution in place, you’ll ensure the right people are assigned to the right tasks. Track every step of the process, from project creation to launch and distribution.
Leveraging pre-approved content and artwork allows packaging stakeholders to reduce the possibility of errors and recalls. Get to market faster by eliminating manual tasks and improving cross-functional communication.
Utilizing a software solution helps you stay organized. Keep track of and update your content in one location. Generating efficiencies in your content process ensures you can be confident every step of the way.
WebCenter is a powerful and user-friendly web-based platform that focuses on all aspects of successful brand packaging: shape, brand colors, and control of content. It manages packaging specifications, approvals, and project life cycle. Centralize project information and communication all in one platform, improve accuracy and consistency, and launch new products faster.
With the MediaBeacon DAM, your teams can easily search for and find the exact digital files needed to produce marketing, design, and packaging content. MediaBeacon improves collaboration across departments and eliminates wasted time. Deliver omnichannel content efficiently by sharing assets through external links, brand portals, or download-only access.
ArtiosCAD is a structural design software for brand packaging, specifically focusing on product development and virtual prototyping. With ArtiosCAD, you can create 3D packaging designs, resize them to fit a product, and check the physical limitations of your creations. Reduce manual processes and decrease the likelihood of costly mistakes and waste by allowing seamless inspection of designs before going to print.
Working directly in Adobe Illustrator, Studio is a quick and easy way to turn your brand's product designs into beautiful 3D images for faster executive approval. Save time and reduce costs by virtually viewing designs and providing feedback. Reduce the need for physical mockups and incorporate products into lifestyle photography.
This palletization software helps determine the best packaging product size, case count, case size, and pallet load. Brands around the world are using Cape Pack from Esko to utilize space more efficiently and create a sustainable packaging supply chain, reducing their ecological footprint.
Every day, Esko | Brand Solutions helps companies worldwide create artwork, labels, and other content more efficiently. Our solutions unite packaging and marketing efforts across all participants. Use Esko to create synergies throughout your go-to-market process.
We won’t just tell you; we’ll show you! Browse our customer case studies below for an inside look at how our software has helped brands improve their processes.