The software platform from Esko | Brand Solutions is designed to streamline the packaging development and design process.
This software enables packaging professionals to be more efficient by tracking and automating steps in the process. Fewer manual steps leads to consistent, accurate results and cost-efficiency.
Producing packaging for a product is not a simple task. Many steps along the packaging value chain can potentially bring the process to a grinding halt.
That’s why it’s important to ensure you have a well-thought-out packaging development strategy. This begins with mapping out your current process, identifying gaps, creating ways to close them, and bringing your processes to the next level.
Brands recognize the important role packaging plays in attracting consumers to products on the shelf, both physical and digital.
One significant innovation allowing brands to stand out in a crowded marketplace is the integration of 3D design in the packaging process. 3D design makes it simpler to bring packaging to life and let's you see through a consumer's eyes in a never before seen way.
If your bottom line is being affected by recalls, compliance violations, difficulties meeting the demands of selling across markets, delays in products going to market, or the rising requirements of e-commerce, your package design process could be to blame.
Streamlining the package design can help increase speed-to-market and improve packaging quality.
The packaging design and development process is complex. Efficient management can be, at best, challenging.
What are the likely bottlenecks and how do you avoid them? What best practices should be employed at the outset to manage the process more efficiently and accurately?
The answers to these questions could be the key to packaging project management efficiency.
The artwork approval process is tedious, burdensome, and error-prone. In fact, it is the bane of many a designer's and project manager's existence.
Artwork approval software is essential to catching mistakes, avoiding compliance violations, and wasting money.
The digital age was supposed to make work easier, faster, and more cost-efficient. Eager packaging and design professionals visualized themselves leaving at 5:00 PM with a clean desk and a finished to-do list.
The reality, however, is that packaging and design professionals are buried under a seemingly endless pile of time-consuming, expensive projects.
Isn’t there a way to work smarter, not harder?
Mistakes are inevitable as teams work through the packaging value chain. That’s why quality assurance (QA) is a vital part of the process. But even QA is not foolproof, and errors still occur. Packaging project managers and designers benefit from software implemented to bolster their QA team and process.
If your QA process misses the occasional mistake, you can reduce human involvement through automation.
In today’s fast-paced economy, efficiency and profitability go hand-in-hand.
Brands can simply not afford mistakes that delay their products getting into the consumer’s shopping cart. Utilizing the best that technology has to offer brings a great return on investment.