Packaging Software Solutions for CPG Brands

Imagine a world where delivering new products to market is a breeze, regardless of SKUs and distribution channels. Consumer packaged goods (CPG) brands are always innovating, whether it be new products, flavors, packaging, or distribution channels. Digital solutions from Esko | Brand Solutions ensure packaging and marketing assets are consistently branded and production-ready by your target release date.

Challenges for Consumer Goods Companies

Errors & Recalls

Without a centralized location for the team's projects, approvals, artwork, etc., visibility of the entire labeling and artwork workflow is lost, leading to increased packaging error rates and recalls. Leveraging pre-approved content and artwork allows packaging stakeholders to reduce this possibility.

Consistent Branding

Difficulty updating and managing assets leads to inconsistent branding. Without a place to track information for each asset, it’s confusing to know what’s updated and ready for use. Access a single source of truth for pre-approved brand content and rich media assets, protecting your brand identity across all channels.

Audit Trails

Getting lost in the feedback? It’s confusing to manage multiple reviews of multiple files without a system in place. Create an audit trail of feedback and changes to improve content and quality at each stage of the packaging process.

Trends in Consumer Goods

E-commerce

Brands worldwide are continuing to adapt to the increased digital appetite of consumers. The shift to e-commerce requires omnichannel platforms to keep up with the demand. Consumer packaged goods (CPG) companies are no exception. Digital is the future..

Smart Packaging

As e-commerce surges, technology is continually advancing. Machine learning solutions and artificial intelligence help reduce challenges in the supply chain and delight consumers. Artificial intelligence and functional features, such as QR codes, enable brands to reduce costs, improve production, and get to market faster.

Sustainability

Sustainability is driving consumer behavior and demand. Companies build relationships with consumers, and loyalty is acquired if the brand’s messages and products align with a consumer’s values. The more ethical the brand the stronger the relationship becomes. When it comes to sustainability, CPG companies must walk hand-in-hand with their consumers.

Storytelling

Packaging aids in telling a brand’s story. Storytelling enables consumers to engage with a brand. A package may influence consumers’ consideration about a brand or provide a common connection with the brand’s origin or mission. This requires artful skills in design and messaging, especially as the physical space on which to tell the story is limited.

Our Digital Solutions for CPG Brands

WebCenter Workflow Management

Centralize project information and communication all in one platform

  • Enhance cross-functional collaboration across all teams and suppliers, gather information, and facilitate approval processes

Improve accuracy and consistency thereby reducing packaging errors and recalls

  • Automated notifications to review marketing and packaging materials simplify the approval cycle process

Launch new products faster


  • Increase visibility into the process of creating and updating labels and artwork to generate efficiency and reduce the barriers of getting to market promptly

Learn More about WebCenter


MediaBeacon Digital Asset Management

  • Easily search for and find the exact digital files needed to produce marketing, design, and packaging content
  • Improve collaboration across departments and eliminate wasted time
  • Deliver omnichannel content efficiently by sharing assets through external links, brand portals, or download-only access

Learn More about MediaBeacon


Studio 3D Design

  • Save time and reduce costs by virtually viewing designs and providing feedback or approval
  • Reduce the need for physical mockups and incorporate products into lifestyle photography
  • Effortlessly turn ideas into compelling 3D designs

Learn More about Studio


ArtiosCAD Structural Design

  • Create 3D packaging designs and resize them to fit a product
  • Check the physical limitations of your creations and reduce manual processes
  • Reduce the likelihood of costly mistakes and waste by allowing seamless inspection of designs before going to print

Learn More about ArtiosCAD


Store Visualizer

  • Create and enter a virtual retail environment to test the visual impact of your designs
  • Use virtual reality to understand consumer behavior and gain consumer insights
  • Optimize shelf placement and compare products to the competition

Learn More about Store Visualizer


Cape Pack Palletization Software

  • Optimize product sizes for shipping, creating new case sizes, and building efficient pallet patterns
  • Utilize space more efficiently and decrease transportation costs
  • Create a sustainable packaging supply chain and reduce carbon footprint

Learn More about Cape Pack

Why Esko

Every day, Esko | Brand Solutions helps CPG companies create artwork, labels, and other content more efficiently. Our solutions unite packaging and marketing efforts across all participants. Use Esko to create synergies throughout your go-to-market process.

“Before WebCenter, we were struggling with process – there was no clear visibility, projects would get stuck, and we encountered failed deadlines.”

Ebbe E., Packaging Graphics Project Manager, Mars

See How They Did It

"Little mistakes can’t slip in any more. WebCenter makes layout checking faster and more efficient. If something goes wrong in the workflow, we always know exactly what went wrong. In the paper era, too much simply disappeared."

Titus Helmke, Head of Brand Management International, Kärcher

See How They Did It


“Artwork review and quality has improved significantly. Briefing has become more consistent and we have a better understanding of how long different types of jobs take, with the breadth of work across the globe now far higher than 12 months ago.”

Joy Stevenson, Project Manager, Making Pet Foods Matters (MPM)


See How They Did It

What Consumer Goods Leaders Love About Our Solutions:

  • Improve control over end-to-end packaging and marketing processes
  • Connect all packaging and marketing teams, suppliers and agencies to a single source of truth
  • Ensure compliance and brand governance without decreasing productivity
  • Effortlessly scale to accommodate new products, new markets, and increasing SKU volumes