Imagine a world where delivering new products to market is a breeze, regardless of distribution channels. Beauty brands are always looking for creative ways to engage with consumers. Digital solutions from Esko | Brand Solutions ensure packaging and marketing assets are consistently branded so beauty players can focus on increasing brand loyalty.
Without a centralized location for the team's projects, approvals, artwork, etc., visibility of the entire workflow is lost, leading to increased error rates. Leveraging pre-approved content and artwork allows packaging stakeholders to reduce this possibility.
Difficulty updating and managing assets leads to inconsistent branding across physical and digital platforms. It’s confusing to know what’s updated and ready for use without a system in place. Create an audit trail of feedback to improve content and quality at each stage of the process.
In 2019, consumers used more traditional beauty products such as prestige cosmetics and fragrances. In 2020, McKinsey reported a decline in these sales. However, consumers aren’t putting the brakes on beauty shopping entirely. Rather, they’re simply shifting their spending habits. Dive deeper into consumer purchasing trends and learn how to be successful in 2021.
Brands worldwide are continuing to adapt to the increased digital appetite of consumers. The shift to e-commerce requires omnichannel platforms to keep up with the demand. Beauty brands are no exception. Digital is the future.
As e-commerce surges, technology is continually advancing. An effectively utilized digital environment enables teams to create and follow project timelines, track progress, increase efficiency and responsiveness, and provide holistic visibility for everyone involved. Ultimately, it leads to more productive employees, successful projects, and happier customers.
Sustainability is driving consumer behavior and demand. Companies build relationships with consumers, and loyalty is acquired if the brand’s messages and products align with a consumer’s values. The more ethical the brand the stronger the relationship becomes. When it comes to sustainability, beauty companies must walk hand-in-hand with their consumers.
Packaging aids in telling a brand’s story. Storytelling enables consumers to engage with a brand. A package may influence consumers’ consideration about a brand or provide a common connection with the brand’s origin or mission. This requires artful skills in design and messaging, especially as the physical space on which to tell the story is limited.
Centralize project information and communication all in one platform
Improve accuracy and consistency thereby reducing packaging errors and recalls
Launch new products faster
Every day, Esko | Brand Solutions helps beauty brands create artwork, labels, and other content more efficiently. Our solutions unite packaging and marketing efforts across all participants. Use Esko to create synergies throughout your go-to-market process.