Packaging Software Solutions for Cosmetic and Beauty Brands

Imagine a world where delivering new products to market is a breeze, regardless of distribution channels. Beauty brands are always looking for creative ways to engage with consumers. Digital solutions from Esko | Brand Solutions ensure packaging and marketing assets are consistently branded so beauty players can focus on increasing brand loyalty.

Challenges for Cosmetic Brands

Visibility

Packaging stakeholders are likely to suffer reduced visibility of artowrk and labeling workflows without a centralized location for projects, approvals, and more. Leveraging pre-approved content and artwork reduces the possibility of errors and recalls.

Omnichannel Consistency

Difficulty updating and managing assets leads to inconsistent branding across physical and digital platforms. It’s confusing to know what’s updated and ready for use without a system in place. Create an audit trail of feedback to improve content and quality at each stage of the process. 

Shifting Consumer Behavior

In 2019, consumers used more traditional beauty products such as prestige cosmetics and fragrances. In 2020, McKinsey reported a decline in these sales. However, consumers aren’t putting the brakes on beauty shopping entirely. Rather, they’re simply shifting their spending habits. Dive deeper into consumer purchasing trends and learn how to be successful in 2021.

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Trends in Beauty

E-commerce

Brands worldwide are continuing to adapt to the increased digital appetite of consumers. The shift to e-commerce requires omnichannel platforms to keep up with the demand. Beauty brands are no exception. Digital is the future.

Digitalization

As e-commerce surges, technology is continually advancing. An effectively utilized digital environment enables teams to create and follow project timelines, track progress, increase efficiency and responsiveness, and provide holistic visibility for everyone involved. Ultimately, it leads to more productive employees, successful projects, and happier customers. 

Sustainability

Sustainability is driving consumer behavior and demand. Companies build relationships with consumers, and loyalty is acquired if the brand’s messages and products align with a consumer’s values. The more ethical the brand the stronger the relationship becomes. When it comes to sustainability, beauty companies must walk hand-in-hand with their consumers.

Storytelling

Packaging aids in telling a brand’s story. Storytelling enables consumers to engage with a brand. A package may influence consumers’ consideration about a brand or provide a common connection with the brand’s origin or mission. This requires artful skills in design and messaging, especially as the physical space on which to tell the story is limited.

Our Digital Solutions for Cosmetic and Beauty Brands

WebCenter Workflow Management

Centralize project information and communication all in one platform

  • Enhance cross-functional collaboration across all teams and suppliers, gather information, and facilitate approval processes

Improve accuracy and consistency thereby reducing packaging errors and recalls

  • Automated notifications to review marketing and packaging materials simplify the approval cycle process

Launch new products faster


  • Enhance visibility into the label and artwork workflow to increase efficiency and get to market faster.

Learn More about WebCenter


MediaBeacon Digital Asset Management

  • Easily search for and find the exact digital files needed to produce marketing, design, and packaging content
  • Improve collaboration across departments and eliminate wasted time
  • Deliver omnichannel content efficiently by sharing assets through external links, brand portals, or download-only access

Learn More about MediaBeacon


Studio 3D Design

  • Save time and reduce costs by virtually viewing designs and providing feedback or approval
  • Reduce the need for physical mockups and incorporate products into lifestyle photography
  • Effortlessly turn ideas into compelling 3D designs

Learn More about Studio


ArtiosCAD Structural Design

  • Create 3D packaging designs and resize them to fit a product
  • Check the physical limitations of your creations and reduce manual processes
  • Reduce the likelihood of costly mistakes and waste by allowing seamless inspection of designs before going to print

Learn More about ArtiosCAD


Store Visualizer

  • Create and enter a virtual retail environment to test the visual impact of your designs
  • Use virtual reality to understand consumer behavior and gain consumer insights
  • Optimize shelf placement and compare products to the competition

Learn More about Store Visualizer


Cape Pack Palletization Software

  • Optimize product sizes for shipping, creating new case sizes, and building efficient pallet patterns
  • Utilize space more efficiently and decrease transportation costs
  • Create a sustainable packaging supply chain and reduce carbon footprint

Learn More about Cape Pack

Why Esko

Every day, Esko | Brand Solutions helps beauty brands create artwork, labels, and other content more efficiently. Our solutions unite packaging and marketing efforts across all participants. Use Esko to create synergies throughout your go-to-market process.

What Beauty Brands Love About Our Solutions:

  • Maximize end-to-end packaging, label, and artwork workflows
  • Connect all packaging and marketing teams, suppliers and agencies to a single source of truth
  • Ensure compliance and brand governance without decreasing productivity
  • Effortlessly scale to accommodate new products, new markets, and increasing SKU volumes

Bouncing Back in Beauty:
2021 Beauty Trends e-Book

Beauty brands need a powerful digital platform and collaboration software to flourish in 2021 and beyond.

Download the e-Book Now!