Modern brands face a compelling challenge: they need to reach their customers across an ever growing array of channels and platforms with a consistent brand message.
But making sure that Jerry in packaging and Shawna in marketing are on the same page and using the same assets to maintain brand cohesion is often much easier said than done.
That's where a brand management system comes in – allowing you to digitize and automate your artwork processes across various departments.
With tools like workflow and digital asset management, you can make sure your brand remains highly competitive by taking advantage of all that a modern collaborative platform offers in order to specify, create, review, manage, and publish brand assets faster and more seamlessly than ever before.
Request a demo today to see how you can build and reap the benefits of a single source of truth for your packaging and marketing processes.
Brand management involves the techniques and systems used to increase both a brand's perception and that of its products and services. Almost every modern brand makes use of brand guidelines to inform marketing and packaging materials in order to drive brand consistency, loyalty, and position.
For effective brand perception, companies need to be equipped to generate and distribute content in a quick, clear, and consistent way across many different physical and digital channels.
In order to do this, companies need to have total control of their artwork creation, storage, and distribution processes. That is why brand management software is becoming an increasingly popular tool for today's largest and most competitive brands.
An artwork management system enables brands to take greater control of their artwork process by reducing duplication, optimizing content creation, and increasing the scope for creativity and innovation.
For instance, take the problem of translation. For brands which operate in different regions around the globe, each label needs to be translated and maintained separately for each language region – not to mention issues with potential differences in regulation.
Rather than a highly manual process involving many stakeholders and lots of copy and pasting content across platforms, this process can be accomplished completely within artwork management software to remove inefficiencies and greatly reduce the chance of errors.
Requirements for a project need to be gathered and specified right from the very beginning.
With the right specification and briefing, the right people are involved right from the start and have a single location to find the information they need.
Structural and graphic design tools for packaging and marketing allow for unbridled creativity.
With digital tools, designers and engineers can create packaging and marketing content virtually and be confident that regulated data can’t be changed during design.
Brand managers can have an unparalleled level of real-time visibility into product campaigns by seeing where each project is in the process.
They can easily identify and correct bottlenecks with a dashboard view of project completion.
Automated quality control checks throughout brand asset development reduce the risk of human errors.
Packaging and marketing materials are offered for review and approval to all stakeholders.
Brand management and retail solutions should include tools to centralize both packaging and marketing brand assets into a single source of truth.
This will ensure that internal teams have access to assets and the correct content gets distributed.
Packaging management software should come with superb quality control tools.
Assisted quality checks on spelling, barcodes, braille, and more from GlobalVision makes inspection and proofing straightforward and safe.
Pulling sensitive information (marketing claims, legal information…) directly from a trusted source is always best.
A brand management platform can automatically pull information and bring all stakeholders together on one single system.
Reporting on the operational and analytic view of performance makes it possible to improve processes based on project data.
Dashboards with project metrics allow you to see bottlenecks in real time and ensure your process is as efficient as possible.
“I realized very quickly that Esko had figured it out – this is something I have needed over the last 10 years.”
Matt Maghan – Global Apparel + EQ Packaging Designer, Nike
WebCenter QuickStart for Brands is a collaborative platform to specify, create, manage, publish, and analyze the performance of packaging and marketing assets. Check out the video to see how our brand management software can help your team create a single source of truth for a streamlined, simplified, and effective go-to-market process.
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