WebCenter QuickStart for Brands is a collaborative platform allows you to specify, create, manage, and publish brand assets.
Build a single source of truth for your packaging and marketing!
An artwork management system needs to enable you to take control of this process. This way you can reduce duplication and optimize this process while increasing the scope for creativity & innovation.
Once this master artwork file is approved this stage of the process is also where the many languages / variants are added to create regional artwork files. This is typically a time consuming process, involving interpreting the copy documents and copy/pasting the relevant content to the artwork file.
Gathering project requirements from the beginning minimizes errors. The right people are involved from the start.
Structural and graphic design tools allow for unbridled creativity. Regulated data is protected and can’t be changed during design.
Install an unparalleled level of real-time visibility into your product campaigns.
Automated quality control checks throughout brand asset development reduce the risk of human errors. Packaging and marketing materials are offered for review and approval to all stakeholders.
Centralize all brand assets, both packaging and marketing, into a single source of truth. Make sure that only the right content is used by retailers and healthcare providers.
Packaging management software should come with superb quality control tools. Assisted quality checks on spelling, barcodes, braille, and more from GlobalVision makes inspection and proofing straightforward and safe.
Pulling sensitive information (marketing claims, legal information …) directly from the source is always best. Bring all stakeholders together on one single system and into one single team.
Reporting on the performance (from an operational and analytic point of view) makes it possible to improve your processes, time and again.
“I realized very quickly that Esko had figured it out – this is something I have needed over the last 10 years.”
Matt Maghan – Global Apparel + EQ Packaging Designer, Nike
WebCenter QuickStart for Brands is a collaborative platform to specify, create, manage, publish and analyze the performance of packaging and marketing assets.
This video is an introduction on how this brand management software can help your team create a single source of truth for a simplified and effective go-to-market.
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