Different industries have different definitions for ‘packaging quality’. The food and beverages brands, for instance, have completely different challenges and worries than the chemical, cosmetic and pharmaceutical brands. While the food industry may be very concerned about printed color and not as concerned about copy errors, the pharmaceutical industry uses limited brand colors, but sees broken and missing type as a huge concern.
Packaging mistakes of all kinds equals not only loss of time and revenue but also the potential for product recalls and, most seriously, patient safety issues. It’s no wonder, then, that brands are very keen on using intelligent online proofing systems to reduce the possibility of errors.
51% of all food recalls are labeling errors
Did you know that the FDA estimates that 51% of food and drug recalls can be attributed to labeling errors ? Quality control and standardized collaboration and approval protocols for printed packaging are essential for brands.