Have you bought a car without test driving it? Didn’t think so. So why would you launch a new product without gathering consumer feedback first?
Virtual stores and eye-tracking solutions are a new way to “test drive” your packaging or seasonal displays with research participants before it hits the retail store or shelf.
But who creates a virtual store? What is eye-tracking? How is it used? Why digital data collection? What are the benefits to implementing your own research?
In this webinar, you’ll learn: