In 2023, brands and suppliers will need to become more agile to remain competitive and thrive in the face of new market challenges. Packaging professionals will need to perpetuate and expand the personal relationship between their brands and consumers. They will need to embrace opportunities for advancing sustainability, maximizing the use of technology, streamlining supply chain operations, incorporating trending packaging design practices, and creating efficiencies.
Packaging design, consumer preferences, and technology trends are all interconnected to create the marketplace of the future. Consumer behavior influences how brands operate, and technology fosters connection among brands, suppliers, consumers, and their environments.
This ebook addresses key packaging trends influencing the market in 2023 and how technology will help brands and suppliers meet the new challenges.