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Ghent (Belgium), and Tustin, CA (USA), 11 May 2017 – Esko has announced today that its Studio software will include integration with the 3D real-time rendering application KeyShot from Luxion. Thanks to the integration with KeyShot, Esko Studio improves the appearance of physical goods such as plastics, liquids, metals and glass for realistic pack shots. This solution provides the best of both worlds for Brand Owners and Pre-Media: print modeling plus realistic, high-resolution rendering, in a short amount of time.
All print modeling is done by Studio, while KeyShot handles non-printable materials and final renderings. Studio includes patented print modeling technology directly within Adobe.
Illustrator, making it easy to quickly decide on any number of print and finishing effects and packaging specific substrates. KeyShot provides drag-and-drop material, environment and lighting capabilities in a real-time interface to create high-quality visuals extremely fast for throughout the package development process.
Wim Fransen, Director Interactive Application Software at Esko, says: “With this integration, Studio customers will enjoy an easy-to-use workflow for creating photo-realistic pack shots. Together, Studio and KeyShot will save both time and money as realistic pack shots can be created before the packaging is produced, eliminating the need for expensive photo shoots of the final printed packaging.”
“We are very excited about this partnership with Esko,” states Thomas Teger, Vice President Products & Strategy at Luxion. “KeyShot creates fast, accurate and amazing visuals in a real-time workflow, reducing design and approval time. Esko Studio users can now enjoy enhanced renderings, including scientifically accurate material and environment presets, advanced material editing, and animation for the most accurate product, sales, and marketing visuals.”
Luxion is a leading developer of advanced 3D rendering and lighting technology including applications such as KeyShot and the Velux Daylighting Visualizer. KeyShot is the first real-time ray tracing application that uses a physically correct render engine based on scientific research in global illumination and material appearance. With a focus on making the creation of high-quality visuals from 3D data as simple as taking a photograph, KeyShot is recognized as the standard visualization tool for industrial designers and marketing professionals worldwide. Luxion’s customer list includes many of the Fortune 1000 and major industrial design companies including Chrysler, Fossil, Microsoft, Philips, Specialized, Whirlpool, and IDEO. For more information on KeyShot 3D rendering, animation, and KeyShotVR, please visit www.keyshot.com or follow us on Facebook or Twitter.
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