Malhar Digicomm automates Sign and Display production with its Esko Kongsberg XN - Esko

Malhar Digicomm automates Sign and Display production with its Esko Kongsberg XN

November 03 2014

 Milind Deshpande, Managing Partner of Malhar Digicomm, with work produced on his Esko Kongsberg XN.
Milind Deshpande, Managing Partner of Malhar Digicomm,
with some of intricately designed work produced on the Kongsberg XN.
 

Mumbai, India October 2014 – In just nine months, with the help of its Esko Kongsberg XN digital cutting and creasing table, Malhar Digicomm, a commercial digital printing firm has made a remarkable transformation from a manually operated facility to a fast-growing digital point-of-purchase (POP) and point-of-sale (POS) company. The company designs and manufactures display products for retail outlets. This includes freestanding displays, end-aisle displays, and shelf displays. It prints on diverse materials and even does custom molding as part of its displays.

Malhar has invested in 100% digital production. The company’s recent and rapid success started with its investment in digital printers and the Kongsberg XN with i-cut technology and Artioscad software for structural design for its 3D displays. Mr. Milind Deshpande, Managing Partner of Malhar Digicomm, says, “The company realized it could not be as successful as it wanted to be because the work was complicated and took too much time when done manually. Moreover, prior to installing the Kongsberg, we were sending our jobs outside and the finishing part, which is important for a POP or POS, was not as per our expectations. The POP business is growing fast, but you have to offer brand owners and retail customers a good solution, or you will not be able to keep them as customers. We understood that we could not work manually anymore.”

 

 Milind Deshpande, Managing Partner of Malhar Digicomm, in the middle: “The Kongsberg table does most of the work”
Milind Deshpande, Managing Partner of Malhar Digicomm, in the middle:
“The Kongsberg table does most of the work”.

The most important thing Malhar Digicomm wanted from a table was one that would work quickly and provide a good quality cut. Also, they needed a machine that was reliable enough to work continuously all day, if necessary. The Kongsberg XN is a high-speed cutting and creasing device with precise registration. Earlier, Malhar had several people working in the production area, now it has only two, while others work in skilled areas such as design, sales and marketing. In the meantime, production has tripled with fewer people and the factory is much cleaner with much less dust. The i-Cut software has also resulted in significant material savings.

Mr. Deshpande adds, “With the Kongsberg XN digital cutting table, we are now able to cater to big brands such as Top Ramen, Being Human, Volkswagen and GM Electricals amongst others. Today, we cater to projects which are usually in the range of 1,000 to 5,000 pieces, but now we can work on much smaller or even larger quantities — depending on the job itself.”