Packaging has long ceased to function merely as a container for a product. Before it even begins to inform, it draws the customer’s attention to the shelf. It is therefore a primary care of brand owners to design appealing packaging and colors play an essential role in that concept.
Persil values bright colors
Henkel’s premium detergent brand, Persil, stands for bright and protected colors. Consequently Henkel is dedicated to achieve the highest possible printing quality of Persil’s packaging.
Brilliant color intensity with Full HD Flexo
Flexible packaging manufacturer Bischof + Klein is able to place Persil's brightness formula into a high-gloss perspective. The company uses high definition flexographic printing. This results in very fine details in the printing plate with extremely soft transitions and brilliant color intensity.
First Full HD Flexo certification
Bischof + Klein is the first company to be awarded Esko’s "Full HD Flexo" certification. The company intends to offer this progressive printing technology to as many customers as possible.
About Full HD Flexo
Read more about Esko’s Full HD Flexo or contact a specialist.
About Bischof + Klein
Bischof + Klein is one of Europe's leading full-service suppliers of flexible plastic and laminate packaging and technical films. B+K assumes a pioneering role amongst packaging manufacturers which use high definition flexography printing. Since 2011, B+K in Konzell (Germany) has been working with a CDI (Cyrel Digital Imager) with an inline UV2 unit. www.bk-international.com
Source: Bischof + Klein News