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General articles

Esko Platform for Brands
Esko Platform for Brands

In this document we'll touch on how Esko Platform for Brands can help Brands collaborate, specify, create, manage, publish and analyze marketing and packaging assets getting them to market faster.

Infographic: Deliver powerful omnichannel marketing and packaging content
Infographic: Deliver powerful omnichannel marketing and packaging content

This infographic takes you through a day in the life of a brand and how the platform can help your team provide your consumers with a seamless and consistent brand experience.

Brand asset management - the formula for success
Brand asset management - the formula for success

Connect all stakeholders—whether people, partners, processes or systems—creating a seamless work experience based on automation, transparency and doing the right thing at the right time.

Packaging’s crucial role in omnichannel marketing
Packaging’s crucial role in omnichannel marketing

Packaging is the first moment of truth, the initial opportunity a potential buyer has to experience a product. And although this power is physical, digital can also supplement the packaging itself.

Divine design: 3D design and visualization
Divine design: 3D design and visualization

Here we look at how software used during the design, review and testing stages of packaging development – can unlock the key to something truly differentiated.

Marketing asset management – what’s your score
Marketing asset management – what’s your score

In this document we feature some of the most common issues companies struggle with to deliver consistently high-quality content across digital, social and physical touchpoints.


CPG articles

6 common CPG packaging artwork hurdles
6 common CPG packaging artwork hurdles

CPG companies know that consumers demand high quality packaging and artwork, as well as continued enhancements to existing products.

Merging physical and digital packaging
Merging physical and digital packaging

In this article we examine how consumer packaged goods (CPG) companies can ensure their packaging and labelling (e.g. nutritional information) is aligned across all formats.


Life sciences articles

5 common pharma packaging artwork hurdles
5 common pharma packaging artwork hurdles

In this document we look at five of the most common labelling and artwork hurdles, and how to avoid them.

Is your packaging consistency in good health?
Is your packaging consistency in good health?

Packaging is often the first touch point people have with a product, whether in store or online. For healthcare brands it is critical that their physical and online packaging are aligned. Discrepancies can be costly in terms of revenue, compliance or patient safety.

White papers

Regulatory compliance (white paper)
Regulatory compliance (white paper)

Not being compliant with regulations can have catastrophic damages to business including damage to the brand and costly product recalls.

Packaging content management: 3 questions answered
Packaging content management: 3 questions answered

This paper investigates the why, what and who of packaging content management.

Webinars

Webinar
How pharmaceutical companies can better engage with patients and healthcare providers

More and more engagement in medicine is occurring online and it is vital that the content you publish is precise and informative. By starting with your packaging files and using that material as a “single source of truth” to drive your marketing and customer engagement efforts, you ensure consistent information and messaging.

Webinar
Leveraging packaging for great customer experiences by using Digital Asset Management

Ensure brand consistency and protect brand equity to reduce risks. Find out how DAM (Digtal Asset Management) is be the bridge between your customer’s online and offline worlds. Create a connection between the digital world and the store.

Webinar
CPG & Pharma industry trends driving brand packaging management

Learn how packaging is changing through big data, marketing efficiency, innovation and more. Find out how DAM (Digtal Asset Management) is be the bridge between your customer’s online and offline worlds. Create a connection between the digital world and the store.

Webinar
7 ways to manage growing packaging complexity

Your new packaging will play a crucial role in your next marketing campaign. Most brands believe in its strategic importance, but execution is becoming increasingly complex! Don’t let complexity take over!

Webinar
A holistic approach to packaging regulatory compliance

Please join our complimentary webinar and understand how your organization can quickly and accurately update packaging to comply with the new FDA Nutritional Facts Tables and other upcoming regulations.

Webinar
Omnichannel challenges? Start with your packaging!

During this webinar, we will explore organizational and process challenges that make a single brand message to consumers challenging. We will also discuss industry trends that are making this goal increasingly important.

Webinar
Simplify Your Packaging Management and Approvals In 6 Steps

Learn how a step in packaging management system can simplify your communication, centralize your packaging assets, automate and control your workflows. Ultimately, it gets you to market faster and ensuring your brand integrity with a minimum of headaches.

Webinar
From recall risk to regulations: why pharma packaging must be right first time

This webinar will explore the top 5 ways that you can remove risk from your labelling process while keeping your speed and time to market on pace.

Videos

Video
Deliver powerful omnichannel marketing & packaging content

This video is an introduction on how Esko Platform for Brands can help your team create a single source of truth for a simplified and effective go-to-market.

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