In this document we'll touch on how Esko Platform for Brands can help Brands collaborate, specify, create, manage, publish and analyze marketing and packaging assets getting them to market faster.
This infographic takes you through a day in the life of a brand and how the platform can help your team provide your consumers with a seamless and consistent brand experience.
Connect all stakeholders—whether people, partners, processes or systems—creating a seamless work experience based on automation, transparency and doing the right thing at the right time.
Packaging is the first moment of truth, the initial opportunity a potential buyer has to experience a product. And although this power is physical, digital can also supplement the packaging itself.
Here we look at how software used during the design, review and testing stages of packaging development – can unlock the key to something truly differentiated.
In this document we feature some of the most common issues companies struggle with to deliver consistently high-quality content across digital, social and physical touchpoints.
In this article we examine how consumer packaged goods (CPG) companies can ensure their packaging and labelling (e.g. nutritional information) is aligned across all formats.
Packaging is often the first touch point people have with a product, whether in store or online. For healthcare brands it is critical that their physical and online packaging are aligned. Discrepancies can be costly in terms of revenue, compliance or patient safety.
More and more engagement in medicine is occurring online and it is vital that the content you publish is precise and informative. By starting with your packaging files and using that material as a “single source of truth” to drive your marketing and customer engagement efforts, you ensure consistent information and messaging.
Ensure brand consistency and protect brand equity to reduce risks. Find out how DAM (Digtal Asset Management) is be the bridge between your customer’s online and offline worlds. Create a connection between the digital world and the store.
Learn how packaging is changing through big data, marketing efficiency, innovation and more. Find out how DAM (Digtal Asset Management) is be the bridge between your customer’s online and offline worlds. Create a connection between the digital world and the store.
Your new packaging will play a crucial role in your next marketing campaign. Most brands believe in its strategic importance, but execution is becoming increasingly complex! Don’t let complexity take over!
Please join our complimentary webinar and understand how your organization can quickly and accurately update packaging to comply with the new FDA Nutritional Facts Tables and other upcoming regulations.
During this webinar, we will explore organizational and process challenges that make a single brand message to consumers challenging. We will also discuss industry trends that are making this goal increasingly important.
Learn how a step in packaging management system can simplify your communication, centralize your packaging assets, automate and control your workflows. Ultimately, it gets you to market faster and ensuring your brand integrity with a minimum of headaches.
This webinar will explore the top 5 ways that you can remove risk from your labelling process while keeping your speed and time to market on pace.
This video is an introduction on how Esko Platform for Brands can help your team create a single source of truth for a simplified and effective go-to-market.