It’s often said, “you only get one chance to make a first impression.” Nowhere is that more true than in packaging. In fact, it is one of the first touchpoints brands have with consumers. At Esko, we believe there are 5 pillars to packaging success. Let’s explore each pillar to learn how our solutions help your brands every day.
Packaging is a key part of delivering a safe and complete product to the consumer. When something goes awry with the packaging, consumers notice. Packaging is synonymous with protection. It must be strong enough to weather environmental factors (see what we did there) while ensuring the quality of the product isn’t compromised.
Packaging ensures products are safe to use and consume. A package or label with incorrect or incomplete information is not only costly and damaging, but also dangerous for consumers.
Consumers expect brands to be sustainable. Sustainability has therefore become a key component of packaging. Brands must find the balance between protecting a product, minimizing material usage, and satisfying their consumers.
A consumer’s first encounter with a product is an initial moment of truth. Whether physically or virtually, was the package eye-catching, and if so, how? Did the packaging accomplish the goal of causing a purchase?
Importantly, if the packaging in store appears different from its online counterpart, consumers may choose a different brand. Packaging consistency is therefore key.
Brands must be as accurate and efficient as possible to get to market as fast as they can. Time is of the essence.
Building brand trust and consumer loyalty ultimately translates into brand equity. Like trust, brand loyalty is built over time but can be lost in a moment. Brands need partners and solutions to help them maintain it.
Esko helps you establish trust and build loyalty with your consumers. We develop solutions that empower companies to maximize their digital processes for packaging, labels, artwork, and other content. Each solution equips marketing, branding, regulatory, and packaging teams to increase productivity, reduce costs, and save time in their content processes.
We listen to our brand customers, hear their concerns, and develop solutions to help bring relief and spark innovation.
