How Esko’s Studio helped Nike® to design packaging easier, faster and better

Nike® is the most valuable – and one of the most famous – clothing brands in the world. In 2017, its Global Football Division started using Esko’s Studio for packaging design, leading to considerable improvements in user-experience, concept communication and time-savings.

The Challenge

Nike was seeking a tool that was compatible with Adobe® Illustrator® and could save time in creating high quality 3D design images.

The Solution

Esko’s Studio, a unique set of tools for 3D packaging design made specifically for packaging artwork professionals.

“We definitely save time and it has brought a significant increase in our productivity. Something that would have taken two, three or four hours of Photoshop® work, only takes about 10 minutes.”

The Benefits

• Make high quality 3D designs within illustrator
• Improve efficiency - over 80% time saved on creating high quality 3D images
• Increase team productivity and collaboration
• Approve decisions quickly on how copy looks on packaging without the need for mock-ups
• Intuitive and user-friendly