Pedro Chaves

Throughout his career, Pedro has worked with international organizations and brands including 20th Century Fox, Warner Bros., Samsung, GetYourGuide, Enfocus, Esko, HP, Kongsberg, Republic Records, Tiense Suiker and many more. His experience ranges from promoting major Hollywood releases and developing global marketing campaigns to directing documentaries, customer stories, and branded entertainment projects across Europe, North America, Asia, and Latin America.

In addition to his commercial work, Pedro is an award-winning filmmaker whose films have screened at festivals around the world. His background in both filmmaking and marketing gives him a unique perspective on audience engagement, helping brands move beyond features and specifications to tell stories that create genuine emotional connections.

Pedro is particularly interested in the intersection of creativity, technology, automation, and storytelling. Through his articles, presentations, films, and marketing initiatives, he explores how organizations can use creative thinking and emerging technologies to build stronger brands, create more meaningful customer experiences, and stand out in increasingly competitive markets.