Gouri Sasidharan

Content Specialist

Gouri Sasidharan is a Content Specialist at Esko, where she writes about artwork management, packaging technology, workflow automation, compliance, and AI. With five years of experience in content marketing, she has engaged various B2B and B2C audiences, developing content that addresses different stages of the customer journey.

Her work spans product marketing, social media management, SEO, and analytics. She studies customer pain points and translates complex product capabilities and industry topics into clear, practical content that helps readers understand their options and make informed decisions.

At Esko, Gouri is keen to explore the growing role of technology and AI in packaging and what it means for brands and their teams. Through her writing, she explores these developments and their practical impact on the packaging industry.

When not working, she enjoys exploring new places and studying movies and the craft behind storytelling.