Do you control your packaging or does it control you?
- Hard to imagine a future without bottlenecks in your packaging production?
- Operating under cost pressure and challenging deadlines?
Today, brand owners & retailers are striving to achieve efficiencies & drive innovation in an increasingly diverse, global and heavily outsourced packaging process.
Many stakeholders combined with an ever increasing number of product variants, and markets, makes for a very challenging mix.
Esko integrates brand management software, brand solutions and packaging solutions – software, hardware and services – that allow you to leverage the power of your supply chain. At the same time you gain visibility and control over the process. Read more about Esko's product life cycle management system.
And it doesn’t have to be complicated, Esko constantly invests in their brand management software to make it simple & logical to use, by embracing the growth of mobile & tablet devices early our technology can already be used to power your business on the move.
Communicate with global teams and suppliers
- Do your suppliers have everything they need to meet your deadline?
- How well does your packaging team collaborate?
Even in today’s digital world the majority of packaging teams work with traditional methods of communication (telephone, email, ftp.).
This way of working leaves little room for innovation. It typically adds time to the process through lack of visibility into critical paths. It’s also very hard to track the project’s status within the many outsourced suppliers in the process.
Esko brings clarity to this process with a centralized project management & communication system. We connect all stakeholders in the process. Read more about WebCenter as the collaboration software for your packaging supply chain.
Titus Helmke, Brand Management International, Kärcher
Do you know where your packaging assets are?
- Ever used the wrong version of a file?
- Where's your library of packaging specifications?
Producing packaging is becoming more and more a global enterprise. This makes it very important to have one, standard repository for your assets that can be used by all stakeholders in your packaging supply chain.
With this in place you can be confident that the correct graphical assets, dielines, logos and images are being used across all printed material around the world. An intricate part of brand asset management is to have one repository of all assets, updated at all times, available to all stakeholders. Read more about WebCenter as a digital asset management or artwork management system.
"Offering varying degrees of permission make WebCenter a very secure environment. The differentiation in accessibility allows our users to control everything from over all access to access to project folders and documents. Being able to view all documents right in WebCenter also allows Motorola additional control to packaging secrets but share full projects with Project Managers and printers without security issues."
Lisa Fukshansky, Digital Asset Manager, Motorola Mobility on brand asset management with WebCenter.
Innovate your packaging development?
Esko's packaging design suite enables true packaging innovation. Visualize early on in the design phase what your design will look like when it’s manufactured. The packaging design suite brings speed & ease to the product packaging design process. Live renders of your packaging designs, realistic product visualizations and hi-def interactive in-store simulations. Check out what your luxury packaging will look like before making expensive mock-ups.
See how the global design agency Interbrand brought innovation to packaging:
Managing regulatory content
- Ever had the wrong regulatory content on your packaging?
- Do you translate the same content each time for every SKU?
The manual copy-paste workflow, typically used to apply content to packaging is time consuming and leaves too much room for error.
Esko's solutions redefine packaging artwork creation. Online copy collation, approval and translation become straightforward. A smart suite of artwork creation plug-ins for Adobe Illustrator drive the content into the artwork, removing liability risk. The content owner controls the content. Style & layout responsibility stays with the artwork agency. This is brand management software at its best.
Adding Automation to the mix brings the possibility to automate version creation and content updates, bringing even more speed to the process.
Predictable color everywhere (and everywhere the same)
- Challenged to predict brand colors accurately?
- Ever been forced to compromise on color consistency?
Printing packaging is not the same as printing commercial print material. Brand colors often prove tricky to accurately reproduce on the wide range of materials used in packaging.
That’s why it is hard to get reliable results. Color consistency, predictability and repeatability demand a well integrated color management solution. PantoneLIVE is a revolutionary cloud based database of over 230,000 packaging inks, modeled on many packaging substrates. PantoneLIVE brings standardized, predictable, repeatable color management to all actors in the packaging supply chain.
Brand management system
The perfect Brand Management System puts you in control of your packaging production. It allows you to communicate with all the stakeholders 24/7. It keeps track of your packaging assets and opens them up toyour complete supply chain. It allows you to produce compliant packaging. It helps you to achieve maximum shelf appeal. It enables you to go to market quicker, safer without drifting over budget. Contact a brand management system specialist today!